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KUALA LUMPUR, Malaysia & BANGKOK & BEIJING & DELHI, India--(BUSINESS WIRE)--
, in collaboration with
, a unit of Viacom Inc. (NASDAQ: VIA, VIA.B), today announced
the launch of an online platform,
live, that will help promote local
up-and-coming music talents who will perform at the “Live at Aloft Hotels”
showcase at Aloft Hotels’ W XYZ bars across China, India, Malaysia and
Thailand. Specifically, the collaboration will provide an enhanced Aloft Hotels
guest experience for millennial travelers with live music access while
“Live at Aloft Hotels” enables millennial travelers to connect with like-minded individuals in a fun-loving music space created by Aloft Hotels, while staying in touch with local music tastes and hot new talents. Leveraging the MTV Experience, the digital platform allows guests to engage and discover music as it introduces fresh homegrown talents from each city, with write-ups about the “Live at Aloft Hotels” events and select performers’ interviews. The site also features an image and video gallery of past events, bios of artistes, an events calendar and a platform for travelers to share their personal concert experiences via video uploads and social media channels.
“We are thrilled to partner with MTV, an iconic brand that resonates with millennials, who possess a deep connection to music, fashion and pop culture,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “We also share this love of music and are committed to helping our guests discover great new music and talent, whether they are traveling or visiting a W XYZ bar in their city.”
“It took our breath away when we first stepped into an Aloft hotel! We saw and felt the vibe that reflects the spirit of millennials! The collaboration with Aloft Hotels on 'Live at Aloft Hotels Amplified by MTV' shows a clear brand synergy between our companies, as we continue to promote and reflect local cultural tastes and music talents,” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia. “The next six months will be an exciting partnership as we help amplify the efforts of 'Live at Aloft Hotels,' which will give growing local talents a regional spotlight like never before.”
To kick-off the collaboration, a select group of Southeast Asian media and bloggers were invited to a music celebration at Aloft Kuala Lumpur Sentral on 8-10 November. Hosted by MTV VJ Hanli, the event started with a Music Preview Party to sample how guests can mix, mingle and meet at “Live at Aloft Hotels,” and featured The Light Fantastic, a local female duo. This was followed by the media and bloggers’ “uncut” screening of the 2013 MTV EMA, held for the first time in Malaysia.
The MTV EMA – MTV’s global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The “2013 MTV EMA” will air across MTV’s global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication.
For MTV EMA news and announcements, check out EMA on Facebook or follow @mtvema. For MTV EMA press materials, please visit press.mtvema.com or follow @VIMNAsia _PR.
About Aloft Hotels
With more than 75 hotels in 14 countries around the world, Starwood’s Aloft (NYSE: HOT) brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.
Viacom International Media Networks
Adeline Ong, Senior Director, Corporate Communications, Asia
t:(65) 6420 7154 m: (65) 9002 9607
Loh, Bi Feng, Senior Executive, Corporate Communications, Asia
t:(65) 6420 7240 m: (65) 9366 7323
Edelman, on behalf of Viacom International Media Networks
Suleka Suppiah, Edelman Kuala Lumpur
t: (603) 2287 8689 ext. 204 m: (60) 12 395 5342
Starwood Hotels & Resorts
Punnee Bunma, Manager, Corporate Communications Asia Pacific
t: (65) 6334 4824
– October 30, 2013 – Starwood Hotels &
Resorts Worldwide, Inc. (NYSE:HOT) today announced that it has completed the
sale of both The Westin San Francisco Airport and Aloft San Francisco Airport
to a venture led by Ultima Hospitality for $125 million. As part of the
agreement, the hotels will be managed under long-term license agreements by
Ultima Hospitality and continue to fly the Westin and Aloft brand flags.
“This sale underscores Starwood’s ongoing commitment to an asset-light strategy as we continue to pursue opportunities to sell owned real estate at the right time, on the right terms, to the right owners creating value for our shareholders,” said Simon Turner, President of Global Development for Starwood. “With favorable capital market conditions and improving hotel industry fundamentals, we’re seeing continued strong investor interest in our remaining assets. Our goal is to form relationships with partners like Ultima Hospitality who share our vision for the assets they purchase to be brand-enhancing properties.”
Mr. Turner continued: “We are particularly proud of the conversion and opening of Aloft San Francisco Airport, which was an older hotel that we knew had a lot of potential with the right capital investment and repositioning. The hotel, which opened about a year ago, is a great example of what an Aloft conversion can be, and we look forward to working with Ultima Hospitality on the hotel’s continued success.”
The Westin San Francisco Airport features 397 guestrooms, 22,000 square feet of meeting space, a fitness center, an indoor pool and whirlpool, a business center, and Grill & Vine – a new restaurant concept that opened in January of 2013. As part of the agreement, Ultima will take over Starwood’s planned renovation of guestrooms and meeting spaces, to begin in February 2014.
Aloft San Francisco Airport opened in September 2012 and marked a milestone as the brand’s first external conversion project. The 252-room hotel offers 672 square feet of meeting space, an indoor Splash pool and the brand’s signature W XYZ bar. There are now seven Aloft hotels open that are either conversions of hotels or adaptive re-use projects.
“We are delighted to strengthen our relationship with Starwood through the acquisition of these two unique and ideally located properties in the dynamic San Francisco Airport market,” said Nir Liebling, Chief Investment Officer of Ultima Hospitality. Mark Zettl, Chief Operating Officer of Ultima added, “We are excited to welcome these two properties to our growing portfolio and to the Ultima Hospitality family of assets.”
The Westin and Aloft site occupies approximately 14 acres, including 873 parking spaces, in an enviable location next to San Francisco International Airport – one of the world’s busiest travel hubs. Easily accessible to travelers via multiple mass-transit options, the hotels are within 15 minutes of numerous Fortune 500, high-tech and bio-tech corporations and 20 minutes from downtown San Francisco.
About Ultima Hospitality
Ultima Hospitality is a Chicago-based real estate investment and hospitality management group. Ultima manages both full and select-service properties, leveraging more than 150 years of experience in hospitality and commercial real estate investment/management among its senior leadership. A results-driven organization, Ultima Hospitality is a value-add investor and provides owners and investment partners with superior capital management, cost containment and extensive resources to ensure successful ownership and management in a constantly changing business environment. For a complete list of Ultima’s portfolio of 9 hotels and 2,255 guestrooms, along with more information, please visit www.ultimahospitality.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
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