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Aloft Brings Style at a Steal to Bolingbrook, IL.

BOLINGBROOK, IL – October 29, 2009: LTD Management Company, L.L.C., in partnership with Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its new destination sensation brand, Aloft® Hotels, today announced the opening of Aloft Bolingbrook, in Bolingbrook, IL. Designed to meet the needs of today’s forward-thinking, savvy travelers, the new-build hotel features 155 loft-like rooms, a variety of intuitive and accessible technologies and vibrant social spaces.

“The urban design aesthetic and social atmosphere that’s always abuzz makes Aloft Bolingbrook the perfect complement to this dynamic metro area,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Bold and stylish, Aloft Bolingbrook delivers an eclectic and electric experience catering to savvy travelers and area professionals.”

Aloft Bolingbrook is located in The Promenade Bolingbrook, a new lifestyle center 30 minutes west of downtown Chicago. The Promenade Bolingbrook is a development of Forest City, Inc. featuring over 750,000 square-feet of dining, shopping, entertainment and office space. Aloft Bolingbrook is near several corporate offices including General Electric, Quantum Foods, Adventist Hospital, and Prater Industries. Travelers will also have easy access to Bolingbrook’s leading attractions including Pelican Harbor Water Park, Harrah’s Casino, Chicagoland Speedway, and IKEA Bolingbrook. The hotel is 25 miles from Midway International Airport and Chicago O’Hare Airport.

“We’re excited to introduce Aloft Bolingbrook to the main street style atmosphere of The Promenade in Bolingbrook. Aloft is a bold and vibrant alternative for travelers in the Greater Chicago area,” said Neel Desai, Managing Partner for LTD Management Company, L.L.C.

Aloft Bolingbrook is the first hotel that LTD Management Company, L.L.C has opened in Illinois and is LTD’s fourth Aloft to open in less than 12 months. LTD opened Aloft Chesapeake in November of 2008. The development and management company opened the Aloft Arundel Mills in Hanover, MD and Aloft Richmond West in Glen Allen, VA in 2009.

Infused with the DNA of W Hotels, Aloft is a new destination sensation featuring loft-like design, accessible technology and a stylish urban attitude. Guest rooms feature the brand’s signature nine-foot ceilings, oversized windows and the ultra-comfortable signature bed, as well as roomy walk-in showers and amenities created by Bliss® Spa. Each Aloft room is also a combination high-tech office and entertainment center equipped with free wireless Internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” flat-panel, HDTV television.

Aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM lounge and w xyzSM bar. The re:chargeSM fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by Aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24 hours a day.

For the traveler awaiting new possibilities Aloft is a fresh and stylish alternative.

For more information on Aloft, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About LTD Management Company, L.L.C
LTD Management Company, L.L.C., is an award-winning hotel development and management group headquartered in Chesapeake, VA. Since its inception in 1983, LTD has developed a reputation for creating an atmosphere “where distinction reigns.” The company currently owns and operates 31 hotel properties throughout Virginia and Maryland. LTD has been ranked a Top 100 Management Company in Hotel Business for 2008 and 2009. With the highest possible standards in mind, LTD prides itself with developing quality hotels under the franchise brands of Starwood, Marriott, Hilton, Hyatt and InterContinental. For more information, please visit www.ltdmanagement.com.

New Aloft Hotel Introduces Style at a Steal to the Ballantyne Community.

White Plains, NY – May 19, 2009 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its stylish new destination sensation brand, Aloft® Hotels, announce the opening of Aloft Charlotte Ballantyne at the heart of one of Charlotte, North Carolina’s leading lifestyle communities and corporate parks. Owned by Bissell Hotels, Aloft Charlotte Ballantyne introduces style at a steal with 136 spacious, loft-like rooms, accessible technology and a vibrant, social atmosphere. The hotel is currently pursuing the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification and is one of only two hotels in the Charlotte area to make this level of commitment to eco-friendly initiatives.

Overlooking the first hole of The Golf Club at Ballantyne, the new Aloft hotel is the latest addition to the fast growing Ballantyne area whose credo is “Better ways to Live, Work, Play & Stay”. Guests are just minutes away from a variety of boutiques, restaurants, as well as golf and spa at The Ballantyne Hotel & Lodge. The Aloft hotel is centered in the Ballantyne Corporate Park, home to the offices of numerous Fortune 500 companies, and is just 17 miles from both uptown Charlotte and Charlotte Douglas International Airport.

“The urban design sensibility and social interplay of Aloft Charlotte Ballantyne make it a perfect match for this dynamic lifestyle area, where guests will enjoy easy access to recreation, shopping and dining,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “From wake-up call to last call, Aloft appeals to savvy travelers and area professionals with its electric and eclectic experience and lively w xyzSM bar.”

“We are delighted to partner with Starwood to introduce this stylish new brand to Ballantyne,” said Joe Hallow, President and COO, Bissell Hotels. "With its bold design and engaging social atmosphere, Aloft appeals to the next generation of travelers who expect their lodging choices to reflect their constantly evolving lifestyles."

Created to shake up the traditional select service segment of the hotel industry, Aloft delivers urban-influenced, open and vibrant design and a social guest experience at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft Hotels are transforming the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. Aloft hotels are wired for the future and an aggressive growth plan is in place with properties set to open from Atlanta to Abu Dhabi and everywhere in between. For more information, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Bissell Hotels
Bissell Hotels is a subsidiary of Bissell Family of Companies, owned by H.C. Bissell. Bissell Hotels owns and operates multiple hotels in the Charlotte area. The Mobil Four-Star, AAA Four-Diamond Ballantyne Hotel and Lodge is the company’s flagship property. For more information, please contact Christina Thigpen with Bissell Hotels at (704) 248-4042 or visit the website at www.bissell-companies.com.

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