WHITE PLAINS, NY – March 28, 2011 – Lenny Kravitz, Michael Franti
& Spearhead, Colbie Caillat and Matt Nathanson will top the A-list roster
headlining the next edition of “Live in the Vineyard,” the exclusive Napa
Valley live music showcase presented by Aloft Hotels. Matthew Morrison and
Grace Potter & The Nocturnals will also be among the artists performing
intimate, acoustic sets in vineyards throughout Napa.
Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that’s rocked the hotel industry since launching in 2008. With nearly 50 properties now open worldwide, the brand has enjoyed the fastest ramp-up in hospitality-industry history. Designed to appeal to the savvy, next generation traveler, Aloft brings urban-influenced, modern, open, and vibrant design at an affordable price point.
“Live in the Vineyard 7” will take place the weekend of April 9 at Napa’s stunningly restored art-deco Uptown Theatre. The all-star talent lineup will also include Plain White Ts, Parachute, Jason Reeves, Default, Marc Broussard and Hanson. Artists playing smaller sets throughout the weekend include up and comers Matt Hires, Mat Kearney and Dan Goldin.
Now in its third year, “Live in the Vineyard” (www.liveinthevineyard.com) is the brainchild of music-industry veterans Bobbii Hach-Jacobs and Claire Parr. These private, once-in-a-lifetime acoustic pop / rock music concerts unfold amidst the lush scenery of boutique wineries in California’s Napa Valley every April and November. Superstar and emerging artist performances are paired with intimate wine tastings and food pairings to give winners a truly unique experience.
Tickets for the “Live in the Vineyard” events are only available through special radio station promotions (featured on www.liveinthevineyard.com) and exclusive Aloft Hotels promotions, including ongoing Facebook giveaways at www.facebook.com\alofthotels.
“Music matters to our guests, and it’s exciting for Aloft to be their partner in exploring, discovering, and enjoying artists,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Along with our ‘Live in the Vineyard’ partnership, we’ve had great success showcasing artists in our hotels, and guests keep telling us how much they appreciate the live-music experience and the social scene at our w xyz bars.”
Along with the semi-annual festivals, Aloft hotels serve as venues for “Live in the Vineyard” artists who rock it up close and personal with hotel guests and local tastemakers through a series of live acoustic sets at Aloft properties across the country throughout the year. Artists like Five For Fighting, Plain White T’s, Brooke White, Ryan Star, Emerson Hart of Tonic and Green River Ordinance performed “Live at Aloft” events throughout 2010. Check out www.alofthotels.com/wxyzbar for updates on confirmed shows at Aloft hotels.
“Live in the Vineyard 7” is just the latest pop-culture partnership from Aloft. At the glittery recent opening of its Aloft Harlem property, R & B star Keri Hilson wowed an A-list audience. And Aloft recently became the first hotel brand to “break” a new recording artist. Through its much-talked-about “Project: Aloft Star” talent competition, Aloft invited Facebook users to vote on their favorite artist-submitted videos. The winner, California singer-songwriter Adrian Bourgeois, and runner up New Orleans native Jake Smith, are now on a national tour of Aloft hotels.
About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena more than a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. Building on its tech-savvy DNA, the brand recently pioneered the industry’s first “keyless entry” automatic check-in program at Aloft Lexington in Massachusetts. With nearly 50 hotels open in the two years since Aloft first arrived on the scene and nine more opening in 2011, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.
Aloft Hotels, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.