WHITE PLAINS, N.Y.
– May 11, 2010 – Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) is awarding hundreds of Free Weekend Nights
through a global social media scavenger hunt that will lead travelers to
properties across the globe. The SPG®
“Passport to Free Weekends
” contest is an extension of
SPG Free Weekends
promotion that offers travelers the opportunity to
earn a Free Weekend Night Award for every three stays at a Starwood property.
Both new and existing
Starwood Preferred Guest®
members who stay three times between May 1
and July 31 will earn a Free Weekend Night.
The SPG “Passport to Free Weekends ” contestkicks off May 12 and will award a total of 200 Free Weekend Nights to 100 winners over the course of 10 business days. The scavenger hunt will leverage SPG’s presence on Facebook and Twitter , where members will find clues leading them to the Starwood property that holds the daily Free Weekends prize. Each day, Starwood will award the first 10 winners with two Free Weekend Night Awards to be used at over 920 properties across the globe – from Dallas to Dublin to Doha.
The clues will drive members to a particular hotel in one of the nearly 100 countries where Starwood has a presence. The winning location will rotate each day, incorporating each of Starwood’s nine brands, including St. Regis(R), The Luxury Collection(R), W(R), Le Méridien(R), Westin(R), Sheraton(R), Aloft(SM), Element(SM) and Four Points(R) by Sheraton. When the participant determines the identity of the designated hotel, he or she will approach the front desk to claim their prize. The first 10 winners will get their “passport” photo taken, which will then be posted on SPG’s Facebook and Twitter pages for winners to enjoy fifteen minutes of fame.
To participate in the contest and receive the clues, members should “like” Starwood Preferred Guest on Facebook and follow @SPGInsider on Twitter. To learn more about contest terms and conditions, please visit spg.com/passport. Or to register for the SPG Free Weekends promotion, visit spg.com/freeweekends.
About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.