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THREE STAYS AT ALOFT OR ELEMENT HOTELS EARN TRAVELERS A FREE NIGHT - Agosto 11, 2010
Just three stays at Aloft and Element hotels worldwide will earn guests a free night through a promotion launching today.

White Plains, NY, August 11, 2010 –Just three stays at Aloft and Element hotels worldwide will earn guests a free night through a promotion launching today.

Guests can register for the promotion through the Starwood Preferred Guest® program by going to www.spg.com/aloftandelementfreenights.  Qualifying stays from August 9 through September 30 will count toward the free night.  There are no limits on the number of free nights a member can earn and members can redeem their awards at any Aloft or Element hotel worldwide through December 19, 2010.  Free Night Awards can be used seven days a week and there are no blackout dates, though stays are subject to room availability.

Aloft and Element are the newest hotel brands from Starwood Hotels & Resorts Worldwide, Inc. (NYSE:  HOT).  Created to shake up the traditional, staid select service category in the hotel industry, Aloft Hotels delivers style at a steal with urban-influenced, modern, open and vibrant design at an affordable price point.  With 42 hotels open since its 2008 launch, Aloft became the talk of the hospitality industry by going global while in launch mode.  Element Hotels made history when it launched as the first major hotel brand to mandate that its properties pursue the US Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) certification.  Designed to be “green from the ground up,” Element hotels blend nature-inspired smart design with inspiring public spaces.  With seven hotels currently open, Element will make its debut in New York City’s Times Square in October 2010.

“Part of this promotion is about thanking travelers for embracing Aloft and Element so enthusiastically,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood.  “Aloft has enjoyed the fastest ramp-up of any major hotel brand in industry history, and Element has earned stratospheric guest satisfaction ratings, demonstrating that these are the right brands to launch at the right time.”

About Starwood Preferred Guest
The SPG® program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999.  By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space.  Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry.  By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood.   For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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