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ALOFT HOTELS DEBUTS FIRST HOTEL IN THAILAND WITH THE OPENING OF ALOFT BANGKOK-SUKHUMVIT 11 - December 05, 2011
Aloft Bangkok - Sukhumvit 11 - the Aloft brand’s first hotel in Thailand - offers all that and more in a stylish setting all at an affordable price point.

BANGKOK (December 5, 2011) - The heart of Bangkok beats a little faster today with the official opening of Aloft Bangkok - Sukhumvit 11.  One of Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) newest brands, Aloft is for the modern and tech-savvy traveller looking for a vibrant, social experience.  Aloft Bangkok - Sukhumvit 11 - the Aloft brand’s first hotel in Thailand - offers all that and more in a stylish setting all at an affordable price point.

“We’re excited to introduce the Aloft experience to sophisticated travellers coming to Bangkok,” said Brendan Daly, general manager of Aloft Bangkok - Sukhumvit 11. “The Aloft concept is a perfect fit for Bangkok’s Sukhumvit district - it’s fresh, stylish, urban and tech-forward.  We are providing the perfect space for travelers to meet and connect on their adventures.”

“The debut of Aloft in Bangkok underscores the strength of the Starwood network and the power of the Aloft brand,” said Brian McGuinness, Senior Vice President, Speciality Select Brands for Starwood. “Aloft’s emphasis on high design combined with its tech-savvy features and social atmosphere translates globally and is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented.”

Infused with the DNA of W Hotels, the 296-room Aloft Bangkok-Sukhumvit 11 caters to the modern traveller seeking a unique experience.  With urban-inspired design, Aloft guestrooms feature loft-like decor with soaring nine-foot ceilings, Aloft’s signature platform beds, oversized showerheads and BlissÓ Spa products.  And, to maximize both work and play, each room offers free Wi-Fi and a plug n' play connectivity station for charging all electronics and syncing with the 42” LCD HDTV.  Incorporating industrial design elements throughout the hotel, Aloft features a buzzing w xyz bar scene in the open re:mix lounge, re:fuel, a grab-and-go café, re:charge, a full-service fitness center, splash, an outdoor swimming pool and over 256 square meters of Tactic meeting space.

loft Bangkok is situated on Sukhumvit 11, the epicentre of the city’s thriving Sukhumvit entertainment district.  The hotel is an easy five-minute walk from the Nana BTS Skytrain stop with convenient access to world class shopping at the nearby Siam Paragon and the Emporium Shopping Centre

To celebrate its arrival, Aloft Bangkok – Sukhumvit 11 has unveiled special opening rates, starting at only THB 2,111++ per room per night for a Chic room and THB 2,411++ per night for an Urban room.  The special rates are inclusive of free shuttle Tuk Tuk from Nana BTS Skytrain station and Sukhumvit MRT Subway station, and free entry to Bangkok’s trendiest clubs - Bed Supperclub and QBar. Guests who stay two consecutive nights or more will receive a F&B voucher to enjoy at Crave restaurant.

For more information or reservations, please call +66(0) 2 207 7000, email: reservations.aloftbkk@alofthotels.com, or visit www.alofthotels.com/bangkoksukhumvit11

About Aloft Hotels
With more than 55 hotels open in the three years since Aloft first arrived on the scene, Aloft has changed the hotel landscape offering style at a steal everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,071 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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