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ALOFT BRINGS THE NEW TWIST IN TRAVEL TO TEXAS - Junho 20, 2007
Seven aloft Locations to Break Ground in Texas

White Plains, N.Y. – June 20, 2007 - aloha!  Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels, announced today it has signed deals with four development companies to open seven aloft hotels in the state of Texas.  Developers involved with the aloft projects include the following: HAC Partners, Summit Hotel Properties, Santa Fe IV Hotel and 5434 Westheimer.

The seven Texas sites identified for construction of the new aloft hotels are Las Colinas, Plano, Frisco, San Antonio, Grapevine, Houston and Dallas.  Groundbreakings for all seven properties are scheduled for 2007 and 2008, with the first already occurring on March 20, 2007 at the Las Colinas property.

aloft Texas Properties:

  • aloft Dallas Downtown – 1033 Young Street, Dallas(Developer: Santa Fe IV Hotel, LP)
  • aloft Frisco - Intersection of Parkwood and Gaylord Parkway, Frisco(Developer: HAC Frisco Partners, LP)
  • aloft Grapevine - Intersection of Texan Trail and Northwest, Grapevine (Developer: Summit Hotel Properties, LLC)
  • aloft Houston -5433 Westheimer Road, Houston (Developer: 5434 Westheimer, LP)
  • aloft Las Colinas – 122 East John Carpenter Freeway, Las Colinas (Developer: HAC Partners, LP)
  • aloft Plano – SW corner of Tennyson & Dallas N. Tollway, Plano(Developer: HAC Plano Partners, LP)
  • aloft San Antonio North - Hwy. 281/NTX 1604 Loop E. and Sonterra Blvd., San Antonio(Developer: Summit Hotel Properties, LLC)

The 136-room aloft Las Colinas is the first aloft property being built in Texas and will be a mere 20 minutes from Dallas/Fort Worth, offering visitors the local entertainment options of Las Colinas and additional attractions in the Dallas/Fort Worth area.

“Everything is bigger and better in Texas. With aloft, we are bringing bigger and better style, atmosphere and a distinctive destination sensation to a segment of the industry that has been anything but fashionable,” said Ross Klein, Starwood Luxury Brand Group and aloft Hotels.  “We are excited to introduce a fun way to play and stay to the Lone Star State.”

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss® spa.Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell group, aloft stays true to the W brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in first quarter, 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit www.alofthotels.com.

 

About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in early 2008, with 500 properties worldwide expected by 2012.

 

About Starwood Hotels & Resorts, Worldwide

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties.  Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels.  Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

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