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“the new twist in travel” breaks ground on the first aloft hotel in Canada, aloft Montreal Airport

Montreal – July 5, 2007: aloha!  Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft smhotels, announced today the groundbreaking of its first aloft hotel in Canada, aloft Montreal Airport.

Located right at the entrance to the Pierre Elliot Trudeau International Airport and just minutes from the heart of the city, the 136-room aloft Montreal Airport will be developed as a joint venture by Silver Hotel Group and Northampton Group Inc.Slated to open in 2008, aloft Montreal Airport will offer business and leisure travelers easy access to downtown Montreal and its nearby local attractions.

“As the largest bilingual city in North America, Montreal is known for its old world charm, modern-day sophistication and unparalleled diversity,” said Ross Klein, President of Starwood Luxury Brands Group and aloft hotels.  “With the addition of aloft Montreal Airport, the first aloft to break ground in Canada,we are bringing guests a little joie de vivre to their everyday travels by offering them a fun new way to play and stay.”

“We are very excited to bring the aloft brand to Canada and Montreal,” stated Deepak Ruparell, President of Silver Hotel Group. “We feel it is an exciting, fresh and innovative brand that will compliment the modern chic culture that Montreal is known for. We are also keen on building our existing relationship with Starwood Hotels and Resorts and look forward to growing our portfolio with more of their brands.”

"The aloft brand -- stylish, social, and energetic -- meshes closely with our vision of Northampton's future growth. To break ground on the first Canadian aloft brand hotel in Montreal is particularly fitting," said Vinod Patel, President and CEO of Northampton Group. "Montreal, with its appealing mix of urbanity and energy, has long been a favored hotel locale for us. With our partner, Silver Hotels, we look forward to creating a new destination in the Montreal market; and in several other urban locations throughout the country.” 

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play , a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz . The re:charge fitness centre and splash , the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit www.alofthotels.com.


About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.


About Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc.® is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties.  Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels.  Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


About Silver Hotel Group :

Silver Hotel Group (SHG) is one of the largest privately owned hotel investment, development, and management companies in Canada. The group has been an active participant in the hospitality industry in the U.S. and Canada for over 30 years. For more information please visit www.silverhotel.ca


About Northampton Group Inc:

Northampton Group Inc. (TSX-V: NHG) is one of Canada's top mid-market hoteliers. Focused on creating the best return for all stakeholders, Northampton’s proven, market-sensitive strategy is to acquire or build hotels that provide great value and superior accommodation. Northampton excels in this sector, offering services that exceed expectations while still posting industry-leading margins. For more information please visit www.nhgi.com


(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

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