aloft Chesapeake Breaks Ground September 10, 2007

New York, NY/ Chesapeake, VA – September 10, 2007:aloha!  Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels, announced today that aloft is partnering with LTD Management Company, LLC to break ground on its first hotel in Chesapeake.  The groundbreaking ceremony is scheduled for Monday, September 10 at 1:00 p.m.

aloft Chesapeake, located at 1500 Crossways Boulevard off of Greenbrier Parkways is just minutes from the Crossways at Greenbrier Commerce Park.  The 136-room hotel is the first aloft to break ground in the state of Virginia and will give travelers easy access to nearby business and leisure attractions and is expected to open its doors in early 2008.  aloft Chesapeake is the first of three aloft projects LTD Management Company is developing in the next eighteen months.

“Chesapeake’s history goes far back into Virginia’s colonial roots,” said Ross Klein, President, Starwood Luxury Brands Group and aloft hotels.  “We’re continuing to make history with the arrival of aloft Chesapeake, a bold new destination sensation for travelers alienated by cookie-cutter, one size-fits-all experiences. We’re excited to bring a fun new way to play and stay to the dynamic city of Chesapeake!”

 “It’s a sign of the strength of our market and the expectations of our customers that Starwood chose to work with us and bring such a cutting-edge hotel to Chesapeake,” stated Neel Desai, Managing Partner for LTD Management.  “With Starwood’s global customer base, the power of the W brand behind it and our dedication to outstanding customer service, we believe the aloft Chesapeake will be a huge success.”

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play , a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit

About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.

About Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About LTD Management Company, L.L.C.

LTD Management Company, L.L.C., is an award-winning hotel development and management group headquartered in Chesapeake, VA. Since its inception in 1983, LTD has developed a reputation for creating an atmosphere “where distinction reigns.” The company currently operates 22 properties throughout Virginia and Maryland, with 12 more hotels in the development pipeline and scheduled to open within the next two years. With the highest possible standards in mind, LTD prides itself with developing quality hotels under the franchise brands of Starwood, Marriott, Hilton, Hyatt, and InterContinental. For more information, please visit

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