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ALOFT BRINGS THE NEW TWIST IN TRAVEL TO THAILAND - October 24, 2007
aloft Bangkok-Silom to open in early 2009

24 October 2007 – Aloha! Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft SM hotels, announced today that aloft is partnering with TCC Land Leisure Co., Ltd. a wholly owned subsidiary of TCC Land Co., Ltd. to open an aloft hotel in Bangkok.  aloft Bangkok-Silom will be the first among ten hotel projects, both domestic and overseas that TCC Land Leisure and Starwood mapped out following an MOU signed last month. 

The 130-room aloft Bangkok-Silom will offer visitors a refreshing alternative to current lodging options when it opens in 2009.  The hotel will be located off Silom Road, one of the main thoroughfares in the central business district of Bangkok, surrounded by corporate headquarters and department stores.  The hotel will also provide travelers easy access to the commercial and entertainment districts of Bangkok with its close proximity to the Bangkok skytrain station. 

"We say aloha!as we introduce the second aloft in Bangkok to the bustling city center of Silom," said Brian McGuinness, Vice President of aloft & element hotels. “On the go and in-the-know global travelers visiting the city will now have a fun new way to play and stay with our latest destination sensation, aloft Bangkok-Silom.”

“At TCC Land, we aspire to develop the best properties that will serve every need of our discerning customers.  We are extremely pleased with our partnership with Starwood Hotels and with the aloft brand.” commented Khunying Wanna Sirivadhanabhakdi, Vice Chairperson of TCC Land Leisure.  “We are excited to introduce aloft to the heart of Silom, an area known as the financial and business district of Bangkok.”  

aloft has the distinction of being the most successful global hotel brand launch in the industry, with over 50 contracts signed in the first year of its introduction,” commented Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. “We have worked closely with key developers and guests across Asia Pacific to create an efficient product that guests will love.  Bangkok’s wealth of cultural, landscape and entertainment options consistently make it a very attractive travel destination.  We are thrilled to be introducing another aloft hotel in Bangkok!”

As a Vision of W® Hotels, the aloft brand wasformally launched in Asia Pacific at the Hotel Investment Conference (HICAP) in Hong Kong in late 2006, and is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere.aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play , a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft Bankok-Silon will stay true to the W Hotel brand’s heritage, offering atmosphericpublicspaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft , a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. 

The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere… For more information on aloft, please visit www.alofthotels.com.

 

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About aloft
Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.

About TCC Land Leisure – a subsidiary of TCC Land Group
The company is responsible for hospitality services and related business development and management.   At present there are  30 hotels in the portfolio for example Hotel Plaza Athenee New York, Park International London, Westin Kuala Lumpur, InterContinental Singapore, Plaza Athenee Bangkok A Royal Meridien Hotel, Le Meridien Angkor, The Grand Luang Prabang in Laos, Imperial Queen’s Park Bangkok, Imperial Samui, Imperial Mae Ping Chiangmai, Sakura Hotel in Kunming, Bank Hotel in Kunming etc.  TCC Land is a member of TCC Group, one of Thailand prominent conglomerates.  Core business is to develop and to invest in wide range of real estate projects in Thailand and worldwide.  Apart from hospitality business, the company also engages in developing and investing in residential projects, commercial and retail projects, office building projects and master plans.

About Starwood Hotels & Resorts, Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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