Aloft is touring with two of the hottest up-and-coming music acts in the country, Mat Kearney and Carolina Liar.

STAMFORD, CT, August 17, 2012 – It’s worth running to catch this bus.

Aloft is touring with two of the hottest up-and-coming music acts in the country, Mat Kearney and Carolina Liar.  And by snapping pics of one of the two rockin’ Aloft tour buses, you could win 15 nights at Aloft hotels – along with VIP tickets to see Mat Kearney open for Train, and Carolina Liar open for Kelly Clarkson and The Fray.

Here’s how the “snap, spot, win” contest works:  Check out where the Aloft branded tour buses will be this summer at and  Spot one of the Aloft tour buses, snap a pic, and tweet it to @aloft_hotels with #alofthotels.  It’s that easy.  For rules, see the “snap, spot, win” section of the Live at Aloft Hotels page at

Aloft is the sizzling “style at a steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE:  HOT) that has rocked the world since its 2008 debut.  By fusing music, pop culture, and hospitality, Aloft continues to top the industry charts.  Aloft will open hotels in nearly every corner of the globe in 2012, including China, India, and parts of South America and Europe.

“Aloft has always connected guests with great new music and the people making it, and we’re gratified to do it again with ‘snap, spot, win,’” said Brian McGuinness, Starwood’s Senior Vice President of Specialty Select Brands for Starwood.  “We also love supporting emerging talents like Mat Kearney and Carolina Liar any way we can, and we’re excited to get on the road with them.”

On his recent album, Young Love, Nashville singer-songwriter Mat Kearney’s “evolution continues with more robust melodies and deeply personal lyrics,” wrote Relevant magazine, which praised him for “his unique fusion of acoustic pop and spoken word.”

A South Carolina native backed by an all-Swedish band, Carolina Liar released its acclaimed debut album, Coming to Terms, in 2008.  Highly anticipated followup Wild Blessed Freedom, produced by European hitmaker Max Martin, was released in 2011.

Creating a world stage for emerging talent, Aloft recently announced a bigger-than-ever roster  for its global “Live at Aloft Hotels” performance series.  Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have living-social brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft's social guest experience, with the buzzing re:mix lounge and w xyz bar, have also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 10 Trendiest Hotels in the US" rankings.

About Aloft Hotels
With more than 60 hotels in 10 countries, Aloft has rocked the hotel landscape by offering "style at a steal" everywhere from Baltimore to Beijing to Bogota to Brussels - and everywhere in between. For more information, please visit

Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1112 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.).The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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