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STARWOOD HOTELS’ SIZZLING ALOFT BRAND ARRIVES ON CLEVELAND’S EAST SIDE – October 10, 2013 - October 09, 2013
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced the opening of an Aloft hotel in Beachwood, Ohio, a fast-growing, up-scale suburb of Cleveland.

STAMFORD, CT – October 9, 2013 –Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced the opening of an Aloft hotel in Beachwood, Ohio, a fast-growing, up-scale suburb of Cleveland. Aloft Beachwood is the second Aloft in greater Cleveland, following the recent opening of Aloft Cleveland Downtown. Owned by Boutique Hotel LP and managed by Midas Hospitality, Aloft Beachwood features an urban design aesthetic with 135 stylish guest rooms including seven suites, 1,890 square feet of meeting space, and a lively social atmosphere. 

“Aloft Beachwood offers travelers an exciting new option in Cleveland’s east side suburban business district,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Aloft recently reached the 75th hotel milestone, fueled by the enthusiasm of its strong and loyal base of next generation travelers who appreciate the brand’s leading-edge design and buzzing social scene.”

Conveniently situated off of the bustling I-271 corridor, Aloft Beachwood is directly in front of Eaton Corporation’s new U.S. headquarters and across from University Hospital’s Ahuja Medical Center.  Just 25 minutes from Cleveland Hopkins International Airport (CLE), the newly constructed hotel is located within Chagrin Highlands, a 630-acre development that includes technology companies, medical research and development, conference and meeting facilities, shops and restaurants.

“Aloft Beachwood will energize the lodging market by meeting the pent-up demand for stylish, lifestyle lodging in this fast-growing area,” said Kurt Furlong, Midas EVP & Principal, Sales & Marketing. “We expect the new Aloft to become a local hotspot, attracting both savvy travelers and area professionals to the W XYZ bar.”

“Aloft Beachwood is an exciting new addition to the hotel market on Cleveland’s east side,” said Scott Berkowitz, Developer, Boutique Hotel LP. “Travelers will also appreciate the hotel’s prime location near Eaton’s new World headquarters and numerous Fortune 100 companies.”

Pioneering initiatives in music, design and technology have positioned Aloft hotels as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point.

About Aloft Hotels

With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the “always on” next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred GuestR program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
 

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,180 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R)(SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Midas Hospitality

Midas Hospitality, LLC, was established in 2006 and quickly became one of the premier hotel management groups in the Midwest.  Midas Hospitality, LLC is an owner, operator, and developer of hotels with a growing portfolio consisting of 20 hotels, in 9 states, serving 6 different global brands. For more information on Midas Hospitality locations and services, please visit  www.midashospitality.com

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)  The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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