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STARWOOD HOTELS’ SIZZLING ALOFT BRAND ARRIVES IN DOWNTOWN MIAMI – August 2, 2013 - August 02, 2013
Aloft Miami-Brickell Makes Debut in the City’s Newest Lifestyle Development

STAMFORD, CT, August 2, 2013 – Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its rapidly expanding Aloft brand has debuted in the heart of downtown Miami with the opening of Aloft Miami-Brickell. Owned and managed by a joint venture between Sunview Companies and HES Group,   Aloft Miami-Brickell caters to the next generation of travelers with 160 spacious, loft-like rooms, latest technology and a buzzing, social atmosphere. It is the second Aloft hotel to open in the Miami metropolitan area following the opening of Aloft Miami Doral in March.

“With its leading-edge design and social vibe, the Aloft brand is a terrific match for the energy and sophistication of Miami, and we are delighted to expand the brand to this sleek, new lifestyle development in the heart of downtown,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc.“Aloft has generated a fiercely loyal following and is cropping up in dynamic markets across the globe as we move closer to our  75th hotel milestone.”

Ideally located within Mary Brickell Village on the southern end of downtown Miami, Aloft Miami-Brickelloffers spectacular views of Miami’s skyline and direct access to the financial district. The 14 story hotel is just steps from the village’s upscale shops and restaurants, and close to leading attractions including Miami Beach, South Beach, Coconut Grove, American Airlines Arena, the Port of Miami and Miami Marlins Ballpark.  Guests are just 20 minutes from Miami International Airport (MIA) in a location convenient to both the Metrorail and I-95. Amenities include an outdoor Splash pool, W XYZsmbar, 24-hour Re:charge gym, private parking, and nearly 500 square feet of flexible meeting space ideal for both business meetings and social gatherings.

“We are delighted to partner with Starwood Hotels to bring the Aloft brand to this sophisticated new development in downtown Miami,” said Pedro Villar, CEO, Sunview Companies. 

“Aloft is the perfect hotel brand for Mary Brickell Village and will attract savvy travelers and young area professionals with its urban design aesthetic and social atmosphere,” said Francisco Arocha, CEO of HES Group.

Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft's social guest experience, with the buzzing Re:mix  lounge and W XYZbar, has also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the US" rankings.

About Aloft Hotels

With nearly 70 hotels in 10 countries, Aloft has changed the hotel landscape by offering ‘different by design” style everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in between. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,180 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R)(SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Sunview Companies

Sunview Companies has a 50% ownership stake in Mary Brickell Village Hotel, LLC and built the first phase of the mixed-use development. The company has extensive experience in the real estate development and construction industry and is an important presence in southeast Florida where it has participated in several important projects during the last 30 years. Sunview Companies built and still owns several rental projects in the Miami area and has also been awarded several major construction management contracts in southern Florida.

About HES Group

HES is a well-established group of hospitality entrepreneurs with extensive expertise in Latin America. HES controls Brickell Hotel Properties LLC, a new Florida entity that holds a 50% stake of Mary Brickell Village Hotel LLC.  The HES portfolio of projects includes the iconic 50-year-old Intercontinental Tamanaco Hotel in Caracas, Venezuela, and the new VIP hotel in Caracas. HES is also known for its ownership and operation of the MLB-affiliated winter league professional baseball team, Tiburones de La Guaira BBC (The Sharks).

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