buzz
in-the-press
Chesapeake, VA - May 7, 2009 – Starwood Hotels & Resorts
Worldwide, Inc. (NYSE:HOT) and LTD Management Company introduce two new hotel
brands to Maryland today with the opening of Aloft Arundel Mills and Element
Arundel Mills. Aloft is the stylish new select service lifestyle brand
inspired by W Hotels, and Element, which is inspired by Westin Hotels &
Resorts, offers a compelling new experience for longer-stay guests.
Aloft Arundel Mills is the 25th Aloft hotel to open worldwide and
joins a robust portfolio that includes hotels in destinations like Chicago,
Denver, Montreal, San Antonio and Beijing. Located just outside the Baltimore
Beltway, Aloft Arundel Mills offers 142 spacious, loft-like rooms, intuitive
technology and a hip, social atmosphere. The 147-room Element Arundel Mills,
the brand’s fourth to open, is designed specifically for people who strive to
maintain a sense of balance while away from home and their typical routine.
Both hotels are minutes away from BWI Airport and Fort Meade and are easily
accessible to Baltimore and Washington, DC.
“We are thrilled to work with Starwood Hotels & Resorts to open the
25th Aloft hotel, as well as the eco-chic Element,” said Neel Desai,
Managing Partner for LTD Management Company. “Both hotels offer innovative
travel options for the tech-savvy and environmentally aware. This will be our
second Aloft opening and first Element opening.”
“Opening these two hotels side by side, and on the same day, underscores
Starwood’s ability to grow with best-in-class partners to develop quality
hotels in key markets, even during challenging times,” said Brian McGuinness,
Senior Vice President of Aloft and Element Hotels. “These two new hotels
are not only meaningful additions to the brands; they are also critical to
Starwood’s overall growth as we progress on our journey to open our
1,000th hotel and resort this year.“
Aloft brings a stylish urban attitude to Arundel Mills
A Vision of W Hotels Aloft is a new destination sensation featuring
loft-inspired design, accessible technology and a stylish urban attitude. Guest
rooms feature the brand’s signature nine-foot ceilings, oversized windows and
the ultra-comfortable bed, as well as roomy walk-in showers and amenities
created by Bliss® Spa. Each Aloft room is also a combination high-tech office
and entertainment center equipped with complimentary wireless internet access
anda one-stop connectivity solution for multiple electronic gadgetry all linked
to a 42” flat-panel, HDTV-ready television.
Designed in conjunction with world-renowned David Rockwell and the Rockwell
Group, Aloft offers atmospheric public spaces where guests can mix and mingle,
read the paper, work on laptops, play a game of pool or grab a drink with
friends at the re:mix
SMcommunal lobby area and w
xyz
SMbar. The re:charge
SMfitness center and
splash pool give travelers options to de-stress and re-energize, while
Re:fuel by AloftSM offers sweet, savory and healthy food, snacks and
beverages to grab & go, 24-hours a day.
Element Arundel Mills Awakens Guests to Eco-Chic Design
The Element brand’s unique design philosophy is evident the moment guests
arrive. After passing through a signature portal that provides a literal bridge
to the Element interior, guests will be greeted with streams of natural light
from a multi-storied window wall. The vitality of the lobby will be matched by
the energy of the hotel’s outdoor fire pit and barbecue, where weekly
evening receptions allow guests to interact while enjoying a selection of
savory food.
The smart design and clever use of space in the hotel’s guest rooms rejuvenates
and energizes guests for work or play. Guests are able to customize their
rooms to meet their needs with the multi-purpose, modular furniture, swiveling
flat-screen televisions, large desks with open shelving and custom-designed
closets. Rooms also offer a fully equipped kitchen that features modern, ENERGY
STAR-rated appliances and all the utensils necessary to prepare a gourmet
meal. Guests will rest soundly in the signature Heavenly® Bed, and wake
up and recharge each morning in a sleek, spa-inspired Heavenly shower.
A signature complimentary breakfast offering, free wireless Internet access,
state-of-the-art fitness center, chlorine-free pool and uninterrupted
indoor/outdoor public spaces will deliver everything guests need to work, relax
or socialize on their schedule. Intuitive staff will provide guests the
personalized attention they need and the space they desire to maintain balance
while away from home.
Element Arundel Mills will also feature 500 square feet of meeting space, an
integrated technology center and library, as well as café seating, a workspace
and a flexible lobby space.
The Element brand’s green features are cleverly designed to be as aesthetically
appealing as they are eco-friendly, so guests never compromise on style and
comfort. Element hotels are equipped with energy-efficient, stainless
steel appliances and energy efficient lighting, amenity dispensers in the
showers to reduce waste and water-efficient faucets and fixtures. Guests can
continue daily routines such as recycling papers and plastics, as well as using
green materials, while those driving hybrid cars are rewarded with priority
parking. Even the ubiquitous “Do Not Disturb” sign has been
replaced with an environmentally-friendly magnet.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 960 properties in 97 countries and 145,000
employees at its owned and managed properties. Starwood Hotels is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
and the recently launched AloftSM, and Element SM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership resorts.
For more information, please visit www.starwoodhotels.com
About LTD Management Company
LTD Management Company, L.L.C., is
an award-winning hotel development and management group headquartered in
Chesapeake, VA. Since its inception in 1983, LTD has developed a
reputation for creating an atmosphere “where distinction reigns.” The
company currently operates 28 hotels throughout Virginia and Maryland. LTD has
been ranked a Top 100 Management Company in Hotel Business in 2008 and
2009. With the highest possible standards in mind, LTD prides itself with
developing quality hotels under the franchise brands of Starwood, Marriott,
Hilton, Hyatt and InterContinental. For more information, please visit www.ltdmanagement.com.
