novità
sulla stampa
White Plains, N.Y./Franklin, TN - September 18, 2008:
aloha! Starwood Hotels & Resorts Worldwide, Inc.®
(NYSE:HOT) and its much-anticipated new lifestyle brand,
aloft
SM
hotels, today announced the opening of aloft
Nashville – Cool Springs in the upscale Cool Springs District of
Williamson County, just minutes south of Nashville, Tennessee. The hotel
is owned by a joint venture in which Interstate Hotels & Resorts (NYSE:
IHR) and The John Buck Company (TJBC) of Chicago, Ill., a real estate
development firm, are partners.
The new-build, 143-room hotel will offer visitors and Middle Tennessee
residents alike a vibrant place to stay and play. The state-of-the-art hotel is
conveniently located at 7109 South Springs Drive adjacent to D1 Sports |
Training and the Cool Springs Galleria, making it a stylish jumping point to
many of Greater Nashville’s famous attractions, such as the Carnton Plantation,
the Factory at Franklin, Grand Ole Opry, Music Row and the Country Music Hall
of Fame.
“The aloft Cool Springs is our second aloft property, and we continue to look
for additional opportunities to develop and operate this new generation of
hotels,” said Thomas F. Hewitt, Interstate’s chief executive officer. “We have
been pleased with the results with our first aloft in Rancho Cucamonga, Calif.,
the first to open in the U.S., and expect both properties to become popular
destinations for leisure and business travelers.”
“The aloft brand has met our high expectations in design and guest response,”
said Paul Novak, managing director – hospitality division of The John Buck
Company. “Our goal remains to develop a series of aloft properties over
the next three to five years.”
“The new aloft here in Franklin will be a perfect fit with the vibrant
culture of the Cool Springs area. We are excited and honored to have
Tennessee’s first aloft hotel, and the addition of this property allows
us to reach new segments of our visitor market,” said Mark Shore, Executive
Director of the Williamson County Convention and Visitors Bureau.
“We are excited to bring our vision of stylish travel to the exciting city of
Nashville, said Brian McGuinness, Global Brand Leader of aloft and
element hotels worldwide. “Visitors to Music City will be abuzz to
find a chic place to stay while they enjoy the local landmarks and experience
the culture that makes Nashville & Williamson County unique. Best of
all, guests can stay plugged into the rest of the world while enjoying our
signature dose of fun at the hotel’s w xyz
SM bar.”
In the same way that W Hotels broke through the clutter of conformity in the
upscale hotel arena in 1998, aloft is shaking up the lodging industry
with high design at an affordable price point, accessible technology, style and
a social atmosphere. On schedule to open later this year are aloft
hotels at the Portland and Dulles Airports and in Beijing, China, and Las
Colinas, Plano and Frisco, Texas.
aloft offers atmosphericpublicspaces designed to draw guests from their
rooms to mix and mingle. Savvy travelers can read the paper, work on
their laptops via complimentary hotel-wide wireless Internet access, play a
game of pool or grab a drink with friends at re:mix
SM, the
communal lobby area featuring the sassy w xyz bar. The
re:charge
SM fitness center and splash, the indoor
pool, give travelers options to de-stress and re-energize, while re:fuel by
aloft
SM, a one-stop food and beverage area, offers sweet,
savory and healthy food, snacks and beverages to grab & go, 24 hours a
day. Not just a pretty space, aloft is committed to the
environment through its green program, which offers such eco-friendly
amenities as preferred parking for hybrid cars and a greener-saline solution in
the splash indoor pool.
Guest rooms feature urban-influenced design, while the centerpiece of each
aloft room is an ultra-comfortable plush platform bed. Loft-like
nine-foot ceilings and oversized windows create a bright, airy
environment. Large, stylish bathrooms complement the guest experience
with oversized walk-in showers and amenities created by Bliss Spa®. Each
aloft room is also a combination high-tech office and entertainment
center, featuring wireless Internet access and plug & play, a
one-stop connectivity solution for multiple electronic gadgetry such as PDAs,
cell phones, mp3 players and laptops - all linked to a large, flat-panel
HDTV-ready television for optimal sound and viewing.
Guests of aloft can book their stay directly through www.alofthotels.com, which features the
best rate guarantee. Guests also may book through their local travel
agents. In addition, during the year of aloft hotel’s
launch—2008—members of the Starwood Preferred Guest program can earn an
unprecedented 8 Starpoints for every U.S. dollar spent (quadruple the base
earning) when they register and then book a stay at any aloft hotel
worldwide until December 31. Members of the award-winning and
industry-leading Starwood Preferred Guest program currently earn two points for
every dollar spent at a participating Starwood hotel. After racking up
their Starpoints, SPG members can redeem their points for free nights with no
blackout dates at more than 860 hotels and resorts worldwide. The offer
is designed to celebrate the opening of aloft, the eighth hotel and
lifestyle brand to join the Starwood Preferred Guest loyalty program.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and
ElementSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit
www.starwoodhotels.com.
About The John Buck Company
Founded in 1981, The John Buck Company offers comprehensive real estate
services in the areas of development, finance, investment brokerage, project
leasing, tenant representation, marketing and management, as well as
construction for commercial, mixed-use and residential properties. The
international, employee-owned firm is headquartered in Chicago. For
additional information on The John Buck Company, please visit the company’s
website at www.TJBC.com.
About Interstate Hotels & Resorts
Interstate Hotels & Resorts has ownership interests in 57 hotels and
resorts, including seven wholly owned assets. Together with these
properties, the company and its affiliates manage a total of 226 hospitality
properties with more than 46,000 rooms in 36 states, the District of Columbia,
Russia, Mexico, Belgium, Canada and Ireland. Interstate Hotels &
Resorts also has contracts to manage 17 to be built hospitality properties with
more than 4,100 rooms. For more information about Interstate Hotels &
Resorts, visit the company’s Web site: www.ihrco.com.
