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ALOFT “CHECKS IN” TO FOURSQUARE WITH EXCLUSIVE OFFERS AND INSIDER TIPS FOR USERS OF MUST-HAVE MOBILE APP - Dezember 10, 2010
Aloft, the hotel brand is now inviting guests to “check in” all over again.

WHITE PLAINS, NY – December 10, 2010 – Aloft, the hotel brand that is revolutionizing the traditional hotel check-in process by allowing guests to bypass the front desk and go straight to their rooms via an RFID enabled smart card, is now inviting guests to “check in” all over again.

That’s because Aloft, the style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has partnered with Foursquare, the fast-growing mobile app and web site that allows users to “check in” online at different venues, broadcast their location with friends on sites like Twitter and Facebook, and access insider tips on the places they visit. 

On Foursquare’s site, Aloft’s tips page will feature smart, branded tips on destinations, along with exclusive promotions at Aloft’s buzzing w xyz bars across the country. From now through January 18, 2011, Foursquare users who check into participating Aloft Hotels for the first time will receive a 20 percent discount at the w xyz bar.

“Aloft guests keep telling us how much they appreciate the chance to engage with the brand online, and a presence on Foursquare is another terrific way to connect with them,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood.  “Since Aloft guests always want to know what’s happening before everyone else does, Foursquare is a perfect vehicle to share the inside track on a property, our bars, or a destination.”

Aloft has led the industry in fun, forward-thinking technology initiatives.  Aloft recently became the first hotel brand to launch a sweeps using digital tags as entries; by scanning tags scattered around participating Aloft hotels throughout the U.S. and Canada, guests became eligible to win a VIP trip to an exclusive music showcase, Aloft-sponsored “Live in the Vineyard,” in November.

Via Facebook, Aloft also became the first hotel brand to “break” a new recording artist with its much-talked-about Project: Aloft Star contest.  And earlier this year, tech-forward Aloft pioneered Smart Check In at its Aloft Lexington property where guests can bypass the front desk and head straight to their assigned room.

Hotels participating in the Foursquare partnership across the country include Aloft Dallas Downtown, Aloft Minneapolis, Aloft Plano, Aloft Portland Airport at Cascade Station and Aloft Richmond West.

About Foursquare
Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users "check in" to a place when they're there, tell friends where they are and track the history of where they've been and who they've been there with.

About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel industry, the Aloft brand delivers style at a steal with urban-influenced, modern, open and vibrant design - and a social guest experience - at an affordable price point.  In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. With 40 hotels open in the 18 months since Aloft first arrived on the scene and 10 more opening in 2010, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between.  For more information, please visit www.alofthotels.com.

Guests at Aloft can earn free nights at any Starwood Hotels & Resorts property – the world’s most sought-after collection of hotels – through the Preferred Guest program.  To learn more, visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

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