Leadership Team


President, The Americas,
Starwood Hotels & Resorts Worldwide, Inc.

Mr. Sergio D. Rivera, also known as Serge, has been the President of The Americas for Starwood Hotels & Resorts Worldwide, Inc. since 2012 with responsibility for the performance and growth of all of Starwood’s brands and businesses operating in North America, the Caribbean, South & Central America and Polynesia. Mr. Rivera additionally serves as the Chief Executive Officer and President of Starwood Vacation Ownership, Inc., a wholly owned subsidiary of Starwood Hotels & Resorts, a position he has held since 2007. Other positions previously held at Starwood Hotels & Resorts include President of Global Real Estate (2006-2007) and President of SVO from 2002. He has over 25 years of experience in real estate development and finance, operations, consumer marketing and sales, and brand development.

Mr. Rivera is a member of the Board of Directors and Trustee of the American Resort Development Association (“ARDA”), a member of the Urban Land Institute, and Trustee of The Nature Conservancy Florida Chapter. Additionally, he serves as a member of the University of Central Florida Rosen College of Hospitality Management Advisory Board, a member of the Florida International University Chaplin School of Hospitality & Tourism Management Dean’s Advisory Council, a member of the CEO Roundtable of the U.S. Travel Association, and serves on the Board of Directors of Welltower Inc. (“HCN”) a publicly traded REIT in the international senior living and medical office space.

Mr. Rivera is a graduate of Florida International University with a Bachelor degree in Finance and a Masters of Business Administration degree.