Leadership Team

Sergio Rivera

President, The Americas

Sergio Rivera is President of The Americas, leading Starwood’s operations in the Americas with primary responsibility for North America, Latin America and Starwood Vacation Ownership (“SVO”), a wholly owned subsidiary of Starwood Hotels and Resorts Worldwide, Inc.

Previously, Mr. Rivera was President and Chief Executive Officer of SVO. Overseeing the unit, Mr. Rivera’s role covered all aspects of the business including operations, brands, development, finance, design, and customer and owner relationships.

Prior to 2008, Mr. Rivera held progressively senior management roles within the company, including Controller, Vice President of Sales and Marketing, Senior Vice President of International Operations, and President of Global Real Estate. He began his career with Starwood through its predecessor company, Vistana Resorts, in 1989.

A native of Miami, Florida, Mr. Rivera is a graduate of Florida International University with both a BBA in Finance and a MBA. Mr. Rivera is a Board Member and Trustee of the American Resort Development Association (“ARDA”), a member of the Urban Land Institute, and Board Member and Trustee of the Florida Chamber of Commerce.