![]() Who We Are: HistoryAs a relatively new company, Starwood may not yet be a household name. But chances are you have heard of our brands: Westin, Sheraton, Four Points by Sheraton, St. Regis, The Luxury Collection and W Hotels. We have been fortunate enough to inherit a rich history from our brands, and it is that history that sets us apart. Starwood is able to combine the nimbleness and innovation of a new company and the tradition of time-tested brands. Because of this, in just a few short years, Starwood has grown into one of the leading hotel and leisure companies in the world!
Our History
1993
1995
1997
1998
The first W Hotel opens in December in New York City. The W brand is designed to offer the personality and individuality of an independent, one-of-a-kind hotel, while guaranteeing the reliability and superior level of amenities and services that business travelers require. W features casually elegant guestrooms and a hip, urban style.
1999
Starwood launches Starwood Preferred Guest® to aggressively reward and recognize frequent travelers. The program makes headlines with its policy of no blackout dates and no capacity controls -- both industry firsts! Westin introduces the Heavenly Bed®, featuring a pillow-top mattress, down comforter and luxurious, all white bed linens. It is an immediate success. The St. Regis brand, grows from one hotel in New York City to six hotels all named to Condé Nast Traveler's "Gold" list for 1999! Four Points by Sheraton opens its 100th hotel, the Four Points by Sheraton Santa Monica in California.
2001
Starwood Preferred Guest is voted Program of the Year for the second consecutive year during the 13th Annual Freddie Awards, one of the most prestigious honors in the travel industry. Westin introduces the Heavenly Bath® in North American hotels, offering guests a temptation to leave the Heavenly Bed in the morning. Starwood introduces the Westin Heavenly Crib® and the Sheraton and Four Points by Sheraton Sweet Sleeper Crib in North America.
2003
Sheraton Hotels & Resorts introduces the Sheraton Sweet Sleeper™ Bed, featuring an 11.5 inch thick high coil count Sealy Posturepedic Plush Top mattress, down and allergy sensitive pillows, and crisp cotton sheets. This is the latest in a series of enhancements designed to elevate the brand to the top of the upscale hotel segment.
2004
2005
Starwood announces its much-anticipated new brand in the select-service hotel category: aloft. Conceived by the team that created W Hotels, aloft will raise the bar in the select-service category, offering urban-inspired, loft-like guest rooms, enhanced technology services, landscaped outdoor spaces for socializing day and night, and an energetic lounge scene. Starwood anticipates the first hotels to break ground in early 2006 and open in early 2007, with 500 properties worldwide expected by 2012.
Today
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