Click
here to learn about Starwood's Supplier Diversity
Program.
Creating an environment of inclusion for our associates, guests and
suppliers isn't just the right thing to do, it is the very core of our
business.
Starwood Hotels & Resorts is a global organization that is built on
diversity operating in over 95 countries, we maintain an associate and customer
base as diverse as the world's population. With seven distinct brands -
Sheraton, Four Points by Sheraton, St. Regis, The Luxury Collection, Le
Meriden, W Hotels, Westin - and the recently announced aloft. Starwood also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. Each
brand's distinctive appeal affords us a unique position in the global
marketplace that caters to travelers of all backgrounds and from almost every
culture. Therefore, creating an environment of inclusion for our associates,
guests and suppliers isn't just the right thing; it is the very core of our
business. Through our unique brand positioning Starwood is able to create build
an emotional connection with our guests and create a superior service
experience for each guest
Focusing on blending and mining the talents of our more than 145,000
associates from around the world and taking care of our guests who frequent our
more than 860 Starwood properties is a commitment that begins at the top of our
organization but is the shared responsibility of each associate. By creating
national partnerships with associations focused on serving the needs and
concerns of many types of visible and invisible differences - race, gender and
sexual orientation, to name a few - we hope to have far reaching impact by
making a difference in the markets in which we operate and for the people that
encounter our organization.
In just our seventh year as a company, we have established a Diversity
Council, made up of senior leaders in Starwood. Its role is to partner with
other company leaders to drive the strategy forward with the support of a
dedicated staff of change agents in our Office of Diversity and Inclusion.
Just as we approach other vital business imperatives, our Corporate
Diversity Council has developed a strategy and multiyear plan for making
accelerating change, particularly in the area of representation. As an
organization, we're committed to setting the pace for the industry, raising the
bar on how we deploy and develop associates - especially the 53% of our current
associate population who are people of color - and, in the process understand
how diversity yields business success. We continue to add new programs such as
the Minority Hotel Owner and Developer Program which launched in 2005. The
Managing Inclusion course which was originally launched in 2002 is now
supplemented with a Global English Program designed to enhance the English
language skills for associates for whom English is not their native language.
In 2006 Starwood will pilot an Embracing Inclusion Program which also augments
the Managing Inclusion course.
It takes time. We're committed to the task. Our associates must know that
embracing diversity and learning how to mine different talents and opinions in
a business like ours, improves our company, our product and all of us as
individuals. Valuing individual differences is not new here; for years, we have
offered domestic partner benefits for all of our associates without hesitation.
Through inclusion training, we reinforce positive messages. By continuing to
introduce metrics, like linking compensation to achieving diversity goals, and
clarifying the diversity goals of each department, there is a shared
understanding of how serious we are about making this an unconscious part of
how we do business everyday, everywhere for everyone.
This is the Starwood way.