"Welcome to Design Hotels™ ."
For hoteliers those four words are more than just a greeting; they are a validation. They announce to the world that as hoteliers they are originals, bold visionaries, creative thinkers, and that their hotels are innovative, extraordinary, one-of-a-kind properties.
More than 400 hotels apply for membership with Design Hotels™ each year, but only about 5 percent of them are approved. Each member hotel is carefully selected to cater to the needs of modern travelers searching for the unusual, the individual and the unexpected.
Whenever Design Hotels™ chooses a new member, it always looks for the hotel's distinguishing factor – the thing that makes it wholly original. Design Hotels™ scrutinizes many key areas: thought-provoking design and architecture; integration into the local scene; a strong identity; cultural and environmental responsibility; and the people behind the property. All these are important, but are by no means enough. Design Hotels™ does not take a simple checklist approach. After all, how can you anticipate something that has never before been imagined? How do you quantify creativity? You can't. The true measure of a hotel comes from walking through its front door.
Note: Only select Design Hotels™ member hotels are SPG Partner Hotels that participate in the SPG Program. Design Hotels™ may not offer the same SPG benefits or brand service standards as other Starwood hotels.