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THE HOTEL Combining the extremes of purist simplicity and elegant style, Azúcar (“sugar” in Spanish) is a sweet collection of 20 bungalows gracing the coast of Veracruz and offering authentic Mexican flavor and dramatic views of the Gulf of Mexico. Thatched roofs and curved, whitewashed adobe walls lend the villas an austere ease. Broad-slat wood flooring and clean-lined furniture as well as private terraces, an outdoor yoga space, a library, and a spa create a casual, quiet haven for those weary of mass tourism.
MADE BY ORIGINALS Hotelier and citrus farmer Carlos Couturier divides his time between New York and Mexico, striking a balance between urban exhilaration and the restorative power of nature. His 8,000-acre farm in Veracruz is one of the largest exporters of sustainably grown Persian limes in all of Mexico. Couturier’s sophistication and warmth are echoed in his hotels, which are modern, intimate, and inspired by nature. Along with business partner Moisés Micha, their Grupo Habita collection has about a dozen celebrated and award-winning hotels across Mexico and the United States.
ARCHITECTURE & DESIGN Azúcar is a return to the pleasures of simple things. Low-lying whitewashed palapas (bungalows), each with a thatched roof and an intimate terrace, overlook the stunning Gulf of Mexico, as do the locally made hammocks that stretch across every private patio. The hotel features spare design, organic materials, and open-air public spaces, as well as red-cedar driftwood used as supports for the beds and as beams and doorframes.