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THE HOTEL Located on Rome’s Piazza Navona, G-Rough hotel is every bit Roman from the inside out. Housed in a typical 17th-century bourgeois-style building, the hotel's interiors showcase original wooden ceilings, patina walls, and meandering floor plans typical of Roman apartments. G-Rough’s unconventional “Made in Italy" concept of luxury showcases iconic Italian designers and brands from the 1930s to the 1950s, such as Ico Parisi, Giò Ponti, Venini, and Seguso.
MADE BY ORIGINALS Gabriele Salini—a ninth generation Roman from a well-respected family—has an unwavering reverence for contemporary art and vintage design. When he met Emanuele Garosci, the pair revolutionized luxury in Rome with an unconventional “rough luxe” concept. Before becoming an hotelier, Garosci preferred ventures of a different sort: he raced cars until realizing there were thrills to be reaped in the hospitality industry. Garosci is fondly remembered for the indelible contributions that he made to the luxury hospitality industry, as well as his effervescent personality and charm.
ARCHITECTURE & DESIGN Built in the 17th century and renovated in the late 19th century, G-Rough is a perfect expression of the Roman bourgeois architectural style typical of the 1600s. The interior is a celebration of all things 20th century, with an assemblage of designers from the 1930s to the 1950s. This contrast between a modern interior and baroque architecture creates a Felliniesque aesthetic unique to the property.