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In the glimmering skyscraper-filled district of Yeouido, aptly nicknamed Seoul's Manhattan, GLAD Hotel Yeouido is already turning things on its head. The hotel's façade, with its unusual brick pattern, at once stands out from its neighbors' modernist glass buildings. Bricks have also been effectively used in the hotel's interiors. Thanks to an honest approach to design, rooms are cozy and practical with no hidden or confusing features, and the hotel's Greets Restaurant and Greets Café serves fresh, seasonal food.
MADE BY ORIGINALS
The founder and creative director of the award-winning Joh & Company studio, Suyong Joh has been named as one of the top 10 Korean designers. His multidisciplinary firm was awarded the Silver Lion Award at the Cannes International Advertisement Festival. A master of industrial design, Joh is involved in architectural, retail, branding, and media projects, and has led numerous award-winning campaigns.
ARCHITECTURE & DESIGN
A local type of brick and unique stacking patterns give GLAD the warmth and soulful look of a traditional South Korean home. Interiors express signs of brutalism that creates depth and adds texture to the lobby area. The rooms feature open shelving, desk space, and a lounge sofa, while posters in each room play upon the hotel’s “glad” motif with words of wisdom from the likes of Shakespeare, among others.