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THE HOTEL Located on Madrid’s Gran Vía, The Principal Madrid is extremely well situated, close to all the important historic points of interest, museums, and parks in the capital. In short, it has the best address in town with the best views. Housed in a Spanish Renaissance-style building, the interiors are an eclectic mix with a New York loft aesthetic. The landscaped top-floor terrace and alfresco restaurant, Ático, are overseen by the renowned chef Ramón Freixa. A year-round garden conservatory, La Terraza, is lush with trees, a fountain, and an observation deck.
MADE BY ORIGINALS Pau Guardans is the Barcelona-bred hotelier and owner of Único Group, owner of luxury urban hotels like the renowned Hotel Único (Madrid) and the Grand Hotel Central (Barcelona). Guardans’ reputation as a trendsetter and visionary is evident in the finer details of his hotels, which connect guests with the rich local culture at their doorstep. To complete the insider experience, he has collaborated with two journalists on complimentary Barcelona and Madrid city guides that are available at www.guiaspunto.com.
ARCHITECTURE & DESIGN Housed in a 1917 Spanish Renaissance-style building, with its early 20th-century architecture well and intact, The Principal Madrid hotel offers a staggeringly beautiful slice of old Madrid. The historic, palatial building features double height ceilings, marbled floors, grand windows, columns, and iron railings. The authentic Art Nouveau meets Art Deco façade is retained, which adds to the overall grandeur.