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In New York City’s SoHo neighborhood, the 207-room 11 Howard hotel is both socially conscious and a fine specimen of Scandinavian design. In addition to being a jumping-off pad for a downtown adventure, the property is a neighborhood hotspot in itself, with The Blond Bar and The 11H Collective Space encouraging collaboration and socialization aimed at the area’s creative community. The interiors, as conjured by Space Copenhagen—responsible for such feats as the world-class NOMA restaurant—are minimalistic, functional, and embellish the already fashionable neighborhood with a dose of Danish cool.
MADE BY ORIGINALS
Aby Rosen is a Frankfurt-born and New York City-based real estate entrepreneur and co-founder of RFR Holding whose notable projects include The Seagram Building and the Lever House. In addition to owning properties from the USA to Tel Aviv, Rosen also owns an impressive and ever-expanding collection of art, including works of Andy Warhol, Jeff Koons, and Damien Hirst. With years of experience in both art and property, Rosen’s inclination towards art-driven hospitality was inevitable from the get-go.
ARCHITECTURE & DESIGN
Space Copenhagen reinvented the interiors at 11 Howard with a dose of Scandinavian minimalism. The rooms contain custom furniture and lighting by Danish brands Mads Raaschou and Gubi, and the floors feature oak planks combined with soft natural bamboo area rugs. All rooms have high ceilings and windows that allow for an abundance of light, with a materials palette—subtly-hued variations of wood, warm metals, velvet, and wool—that will grow in character as they age.