news release

WHITE PLAINS, NY – July 10, 2007 – Would Al Gore forget to turn off the lights before running out the door?  Maybe, if that door led to a hotel room.   Travel can turn even the most Prius-like consumer into a gas-guzzling SUV, according to a survey of frequent travelers commissioned by ELEMENT Hotels, a new Westin-inspired extended-stay brand from Starwood Hotels & Resorts Worldwide, Inc. [NYSE: HOT].  In fact, a majority of frequent travelers [59%] admit to letting their “green routines” slip when on the road. 

Guests Check In, Then Throw Out Good Green Habits

Even consumers who make an effort to be green forget to pack their good habits when they hit the road.  For example, a majority of people [60%] are more likely to leave a bathroom light on overnight in an unfamiliar hotel room than at home, and nearly 70% of frequent travelers open a new mini-bottle of shampoo and conditioner each time they shower on the road.  Sixty-three percent of frequent hotel guests are more likely to leave a light on when they leave a hotel room than home.  And although only about a third [34%] of respondents believe it is important to change sheets and towels daily at home, three-quarters think it is important to have fresh sheets and towels daily in a hotel.

Saving the Planet, or $aving a Buck?

When it comes to evaluating eco-options, for most consumers the bottom line is the bottom line.  In fact, 62% of respondents agreed that “When I stay in a hotel, one reason I use water and energy less efficiently is because I don’t have to pay for it.”  And their reported behaviors for water use reflect this attitude.   A whopping 70% of frequent travelers agree that they try to conserve water “as much as possible” at home, while only 18% do the same in a hotel.

A New Approach from ELEMENT Hotels

This disparity is why ELEMENT Hotels will be pioneering a new, smart approach to sustainable hoteling when it opens its doors in 2008.  Instead of dictating responsibilities to guests, ELEMENT properties will be designed to make environmentally friendly choices intuitive.  Key smart design features include: 

• Clean and green: Shampoo and conditioner dispensers will eliminate multiple mini-bottles.
• Stemming the tide: Low-flow sink faucets and dual flush toilets and/or low gallonage toilets will allow guests to optimize water use during their time away from home.  This small change conserves an estimated 4,358.6 gallons of water per room each year.
• Smart materials:  The ELEMENT design incorporates eco-friendly materials wherever possible, from the floor, which will feature carpets with up to 100% recycled content and recycled carpet cushions, to the walls, where art will be mounted on a base made from recycled tires and where low VOC paints will improve indoor air quality for guests and staff.
• Recycling reminder: About 50% of the waste generated in hotels is recyclable, but most hotel rooms don’t have recycling bins.  ELEMENT guest rooms will include bins to help guests maintain their home recycling ritual.
• A bright idea: CFLs (compact florescent lamps) light bulbs will be used throughout the hotel instead of incandescent light bulbs.  This small change will result in up to 75% less energy used.
• Nature’s best: Biophilic design, which maximizes natural light and sightlines to the outdoors, will help guests thrive and connect with their surroundings.
• Staying smart: An education program will help guests make smart decisions for the environment while traveling and at home. 

These small changes are motivated by the ELEMENT brand’s commitment to creating an environment where guests can thrive and be at their best, from their room to their world.

In the end, it is about creating a balance.  “No one wants a lecture on the environment when they travel,” points out Sue Brush, Senior Vice President at Starwood. “The idea behind ELEMENT is to make smart choices intuitive and to support our guests’ sustainable lifestyle, so we can simultaneously accommodate our guests and the environment.”

Methodology

The survey was conducted for ELEMENT Hotels by STUDYLOGIC via telephone interviews with 1,041 respondents, screened for a minimum of 3 hotel stays over the past twelve months.  

 

About Starwood Hotels & Resorts, Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc.® is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties.  Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced Aloft^SM and Element^SM Hotels.  Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

 

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)