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News Release

Element Hotels Plan Summer Solstice Surprise for Guests - Jun 14, 2012

STAMFORD, CT – June 14, 2012 – Any devotee of Element Hotels, Starwood’s trailblazing, eco-wise brand, will argue that you won’t find a more light-drenched collection of hotels in the U.S.   It is fitting then for Element Hotels to pay special heed to the Summer Solstice, the longest, most light-filled day of the year that heralds the start of summer.

 Summer officially begins in the Northern Hemisphere on Wednesday, June 20 at 7:09 p.m.  For guests at all Element hotels, stretching from Miami to Las Vegas, the celebration of Summer Solstice begins upon check-in when they will be surprised with a pair of complimentary, stylish Aviator sunglasses.  The unisex glasses have distinctive, brightly-hued temples, sure to disarm their wearer, and guests are encouraged to share Instagram photos in their shades via Twitter, using hashtag #elementhotels.

The one-day promotion is designed to call special attention to a number of “light” facts that the Element brand has embraced since its inception in 2008:

  • Natural light benefits our mood, health and well-being, and helps us produce Vitamin D for strong bones
  • Our eyes and brain function best in natural light, improving our productivity and performance
  • Element’s architecture captures 90% of daylight, reducing our dependence on artificial lighting (and drain on electricity.)

About Element Hotels
Accessible, affordable and active, Element Hotels is made to order for guests in the know and on the go.  Its bright design defies convention, bathing guest rooms and public spaces in natural light.  Stylish and sustainable throughout, Element offers comfort with a conscience and lots of signature amenities from its complimentary RISE healthy breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes-to-borrow and electric vehicle charging stations.

Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide.  To date, there are Element hotels in 10 U.S. markets, with new domestic and international hotels in development.  Visit or connect on

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with 1,103 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit