News Release

Starwood Preferred Guest® Announces Redeem & Reward Promotion - Oct 24, 2012

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Stamford, CT – October 24, 2012 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) program announced a new promotion where members can save 30%, 40%, or 50% of their Starpoints on Free Night Awards at 21 of the SPG program’s most luxurious resorts in the United States and Canada.  Similar to the SPG program’s long-standing Free Night Award policy, there are no blackouts on standard rooms with this promotion.  To participate, members simply have to register,complete their Award stay at one of the 21 participating resorts from October 21, 2012 through December 20, 2012, and then will receive a bonus back of up to 50% of the Starpoints redeemed.

“Redeem & Reward is a one-of-a-kind promotion and a first for SPG, giving our members the opportunity to stay at some of our most lavish resorts with the opportunity to save significantly on redemption,” said Chris Holdren Senior Vice President of Starwood Preferred Guest. “We strive to provide members with the best value for their Starpoints, and this promotion gives our members the ability to share a unique experience with those closest to them.”

Whether hitting the slopes or the beach, it’s the perfect time to redeem Starpoints for a late year getaway. Redeem & Reward allows members to receive Starpoint savings at some of the program’s most coveted resorts including; The St. Regis Bal Harbour Resort, The St. Regis Aspen Resort and W South Beach Resort.

Participating resorts and their eligible Free Night Award savings include:

50% Starpoint savings:

• The Phoenician, a Luxury Collection Resort, Scottsdale, AZ, USA
• The St. Regis Aspen Resort, Colorado, USA
• The St. Regis Bahia Beach Resort, Puerto Rico, USA
• The St. Regis Bal Harbour Resort, Florida, USA
• The St Regis Monarch Beach Resort, Dana Point, California, USA
• W South Beach, Miami Beach, Florida, USA
• Westin Diplomat Resort & Spa, Hollywood, Florida, USA 

40% Starpoint savings:

• W Retreat & Spa- Vieques, Puerto Rico, USA
• The Westin Trillium House, Blue Mountain, Ontario, Canada
• The Westin St. John Resort & Villas, VI, USA
• The Westin Mission Hills Resort & Spa, Rancho Mirage, CA, USA
• The Westin Grand Cayman Seven Mile Beach Resort & Spa, Cayman Islands
• The Westin Resort & Casino, Aruba
• Sheraton Nassau Beach Resort & Casino, Bahamas

30% Starpoint savings:

• Sheraton Steamboat Resort, Steamboat Springs, CO, USA
• Sheraton Wild horse Pass Ranch Resort & Spa, Chandler, AZ, USA
• The St. Regis Deer Valley, Park City, UT, USA
• The Westin Kierland Resort & Spa, Scottsdale, AZ, USA
• The Westin La Cantera Resort, San Antonio, Texas, USA
• The Westin Savannah Harbor Gold Resort & Spa, Georgia, USA
• The Westin Whistler Resort & Spa, BC, Canada

SPG Redeem & Reward registration is open through November 30, 2012. For more information and to register please visit spg.com/r&r.

About Starwood Preferred Guest
Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world.  SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG Moments^SM, and most recently Your24^TM and SPG Lifetime^TM.  In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments.  SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from  the SPG app for iPhone® and iPod touch that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers.  Learn more at spg.com and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)