Starwood Hotels & Resorts Marks Element Brand’s International Debut with the Grand Opening in Greater Toronto of Element Vaughan Southwest - Sep 12, 2013
STAMFORD, CT – Sept. 12, 2013 – In an event that
culminated in a pedal-powered “spin” on traditional ribbon-cuttings, Starwood
Hotels & Resorts Worldwide, Inc. (NYSE: HOT) celebrated the grand opening
yesterday of the Element
Vaughan Southwest. The Toronto-area hotel represents the international
debut of Element®
Hotels, Starwood’s eco-wise brand, which has gained a growing and loyal
following, and is redefining the extended-stay market.
Built green from the ground up, Element Vaughan Southwest is a trailblazing
152-room hotel in Vaughan, Ontario, just outside Toronto. Its opening marks the
beginning of a global expansion that will see the Element brand add to its
global portfolio and enter key European and Asian markets over the next few
years. These include new Element hotels in Vancouver and Frankfurt, slated to
open in 2014; Suzhou, China in 2015; and Calgary in 2016.
The grand opening ceremony, attended by local dignitaries and invited guests,
included remarks by Vaughan’s mayor, Maurizio Bevilacqua; Starwood executive
Paige Francis, Vice President, Global Brand Management, Specialty Select
Brands; John Caneco, General Manager of Element Vaughan Southwest; and Joseph
Sgro, General Manager and Partner of ZZEN Group of Companies.
“We are thrilled to bring the Element Brand to Vaughan,” said Francis. “As
Starwood’s latest brand innovation, Element made history in 2008 as the only
major hotel brand to mandate that all hotels pursue LEED certification for
high-performance buildings brand-wide. With a thriving business community just
minutes from the airport and convenient to downtown Toronto, Vaughan is the
perfect choice to take the Element concept global.”
Caneco added, “Early guest feedback to the Element experience in Vaughan has
been phenomenal. The Element brand consistently rivals the guest
satisfaction index scores of Starwood’s luxury brands, and we’re on track to
continue that tradition.”
At the end of remarks, a group of Starwood executives, Element hotel associates
and invitees mounted bicycles, which were placed in bike generator stands.
Their pedaling efforts generated enough electricity to power laptops and
flat-screen plasma monitors to create a “virtual ribbon cutting” on
screen. Demonstrating the potential for bicycle power, the event
underscored Element’s commitment to pursuing LEED certification for each of its
Element Vaughan Southwest embodies Element Hotels’ commitment to balanced
living with design features and amenities, ideal for extended stays, which
enhance guests’ wellbeing while providing tools they need to be productive and
active on the road:
- Inviting common areas for work or play, naturally lit through 16-foot
windows. A patio with self-serve grills, seating and loungers serves as
an open-air extension of the lobby.
- Light-filled guestrooms with a fluid design, signature Heavenly® Bed, 42”
flat-screen television, and smartly designed work space. All rooms are
smoke-free and are designed to be green with recycling bins, “do not disturb”
door magnets, recycled tire flooring and picture mountings and soy-based
fabrics. There are also specially appointed pet-friendly rooms.
- Spa-inspired bathrooms with an invigorating rain-shower, dual-flush toilet
and low-flow faucets and fixtures.
- Fully equipped en suite gourmet kitchens featuring filtered water, energy
efficient appliances and cooking utensils to prepare meals. Ready-to-cook and
grab-and-go goods are available at RESTORE, a 24-hour food pantry in the
- MOTION, a 24-hour fitness center, featuring Life Fitness cardio machines,
strength training equipment and Element’s signature stationary bike charging
station, which powers-up personal electronic devices while guests exercise. An
indoor saltwater pool and complimentary Bikes-to-Borrow further encourage
travelers to stay active on the road.
- 3,500 square feet of meeting space with modular furnishings, flexible
layout and state-of-the-art technology for up to 150 attendees; plus RESOURCE,
a 24-hour complimentary business center. Free WiFi is available throughout the
- RISE, Element’s healthy and complimentary daily breakfast, and RELAX, its
complimentary evening receptions. After hours, mobile Salon Bars are
stocked with premium wines and beers as well as soft drinks and snacks,
inviting guests to linger in the spacious lobby.
Photography of the digital ribbon cutting can be downloaded via: http://bit.ly/1aDFqh4
About Element Hotels
Element® Hotels is made to order for guests in the know and on the go.
Its bright design defies convention, bathing guest rooms and public spaces in
natural light. Stylish and sustainable throughout, Element offers
extended stay comfort with a conscience and lots of signature amenities from
its complimentary, healthy RISE breakfast and RELAX evening reception to saline
swimming pools, spacious fitness centers, bikes to borrow and electric vehicle
charging stations. Starwood’s latest brand innovation, Element made history in
2008 as the only major hotel brand to pursue LEED certification for
high-performance buildings brand-wide. To date, there are Element hotels
in 11 North American markets, with new domestic and international hotels in
development. Visit www.ElementHotels.com or connect on
Element hotels can be found throughout North America at the following
Element Las Vegas Summerlin
Element Houston Vintage Park
Element Arundel Mills
Element Denver Park Meadows
Element Dallas Fort Worth Airport
Element Ewing Princeton
Element Omaha Midtown
Element New York Times Square
Element Miami International
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,169 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a
fully integrated owner, operator and franchisor of hotels, resorts and
residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and flights,
with no blackout dates. Starwood also owns Starwood Vacation Ownership,
Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.starwoodhotels.com.