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News Release

Starwood Preferred Guest Offers Exclusive Member Access to Music Performances, Exclusive Festival Access, And VIP Experiences from Live Nation - May 24, 2012

Stamford, CT. – May 24, 2012 – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announces exclusive access to London’s biggest music performances in Hyde Park this summer.  Through On Tour with SPG members will have the opportunity to redeem Starpoints for tickets and access to an SPG VIP hospitality space in Hyde Park during festival performance dates in July.  Artists include some of the world’s most celebrated like Bruce Springsteen & the E-Street Band, Rihanna, Drake, Nicki Minaj, and many more.

“We are thrilled to expand our robust selection of music experiences and offer our members even more choice,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty & Partnership Marketing for Starwood Hotels & Resorts Worldwide, Inc.. “Plus, through our exclusive partnership with Live Nation we’re able to provide a VIP Hyde Park experience that they can’t get elsewhere.”

Leading up to the music festivals in Hyde Park,  SPG will launch a social media promotion titled On Tour with SPG: “Rockstar Yourself” where fans can upload and accessorize a photo of themselves to become their more famous and musically inclined alter ago. Weekly prizes of 15,000 Starpoints will be awarded to the Rockstar photo most voted on by other SPG members and all entries are automatically entered into a grand prize drawing. The lucky grand prize winner receives the opportunity to take five friends on an all-expense paid trip to see Bruce Springsteen and the E Street Band, John Fogerty, Amy McDonald and more perform in Hyde Park on July 14th including airfare and two hotel nights at W London Leicester Square.

Members can ensure access to selected events at London’s Hyde Park by redeeming Starpoints at starting today and can check back frequently throughout the summer for additional access like no other On Tour with SPG music opportunities around the world such as meet and greets with Coldplay, VIP packages with Madonna, sound check experiences with The Beach Boys on their 50th Anniversary Tour, VIP access at some of Europe’s best Festivals and so much more.

About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as ,, and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 1,090 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, the introduction of Your24 and SPG Lifetime, and unparalleled experiences available through SPG Moments at, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood.  For more information about Starwood Preferred Guest please visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit