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Starwood Preferred Guest Offers Exclusive Member Access to Music Performances, Exclusive Festival Access, And VIP Experiences from Live Nation - 24-mag-2012
Stamford, CT. – May 24, 2012 – Starwood Preferred Guest (SPG®), the
award-winning loyalty program from Starwood Hotels & Resorts Worldwide,
Inc. (NYSE: HOT), announces exclusive access to London’s biggest music
performances in Hyde Park this summer. Through On Tour with SPG
members will have the opportunity to redeem Starpoints for tickets and access
to an SPG VIP hospitality space in Hyde Park during festival performance dates
in July. Artists include some of the world’s most celebrated like Bruce
Springsteen & the E-Street Band, Rihanna, Drake, Nicki Minaj, and many
more.
“We are thrilled to expand our robust selection of music experiences and offer
our members even more choice,” said Mark Vondrasek, Senior Vice President,
Distribution, Loyalty & Partnership Marketing for Starwood Hotels &
Resorts Worldwide, Inc.. “Plus, through our exclusive partnership with Live
Nation we’re able to provide a VIP Hyde Park experience that they can’t get
elsewhere.”
Leading up to the music festivals in Hyde Park, SPG will launch a social
media promotion titled On Tour with SPG: “Rockstar Yourself” where fans
can upload and accessorize a photo of themselves to become their more famous
and musically inclined alter ago. Weekly prizes of 15,000 Starpoints will be
awarded to the Rockstar photo most voted on by other SPG members and all
entries are automatically entered into a grand prize drawing. The lucky grand
prize winner receives the opportunity to take five friends on an all-expense
paid trip to see Bruce Springsteen and the E Street Band, John Fogerty, Amy
McDonald and more perform in Hyde Park on July 14th including
airfare and two hotel nights at W London Leicester Square.
Members can ensure access to selected events at London’s Hyde Park by redeeming
Starpoints at SPG.com/moments starting today and can check back frequently
throughout the summer for additional access like no other On Tour with
SPG music opportunities around the world such as meet and greets with
Coldplay, VIP packages with Madonna, sound check experiences with The Beach
Boys on their 50th Anniversary Tour, VIP access at some of Europe’s
best Festivals and so much more.
About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most
sought after collection of hotels reinvented the hospitality loyalty program
when it launched in 1999. By creating a program centered on its members, SPG
has developed the most passionate and knowledgeable membership base in the
hotel loyalty space. Through its use of new technologies and innovative
channels such as SPG.com , SPG.com/stayconnected, SPG.com/flights and others, SPG
continues to innovate and lead the industry. By offering No Blackouts on
standard rooms at 1,090 hotels and resorts in nearly 100 countries, No
Blackouts on hundreds of airlines, the introduction of Your24 and SPG Lifetime,
and unparalleled experiences available through SPG Moments at spg.com/moments, the program
has proven to be a big draw for the world’s most frequent travelers, and a
significant competitive advantage for Starwood. For more information
about Starwood Preferred Guest please visit SPG.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,103 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and ElementSM. The Company boasts one
of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG),
allowing members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood also owns Starwood Vacation
Ownership, Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.starwoodhotels.com.
About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment and
ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts,
Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event
ticketing leader and one of the world’s top five ecommerce sites, with almost
27 million monthly unique visitors. Live Nation Concerts produces
over 22,000 shows annually for more than 2,300 artists globally. Front
Line is the world’s top artist management company, representing over 250
artists. These businesses power Live Nation Network, the leading provider
of entertainment marketing solutions, enabling nearly 800 advertisers to tap
into the 200 million consumers Live Nation delivers annually through its live
event and digital platforms. For additional information, visit
www.livenation.com/investors.
