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Starwood Hotels To Debut Both Four Points By Sheraton And Element In Flushing, Queens, New York - 2013-9-10

Stamford, CT–September 10, 2013 –The New York City borough of Queens will soon be home to a dual-hotel development featuring two popular Starwood brands.  Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to open Four Points by Sheraton Flushing and Element Flushing in September 2015. Owned by Century Construction Group, the hotels will boast a convenient location, just ten minutes from LaGuardia Airport (LGA).

“This exciting, new project will combine our affordable and stylish Four Points brand with our eco-wise Element brand in onelocation within the vibrant borough of Queens,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood.  “Travelers will enjoy two fresh options at an affordable price point, within close proximity of numerous New York City attractions.”

Four Points by Sheraton Flushing will feature 178 stylish and comfortable guest rooms, 1,585 square feet of state-of-the-art meeting space and dining service. Element Flushing will offer 118 rooms, a select-service restaurant and 1,015 square feet of flexible meeting space with modular furnishings and a flexible layout.  The two hotels will share a 24-hour fitness center and heated indoor pool.

Boasting the second largest pipeline among all Starwood brands, Four Points by Sheraton has more than 175 hotels worldwide in 2013, fueled by the success of its “best for business” proposition for travelers seeking great hotels at great rates.  Four Points  by Sheraton Flushing will be the brand’s fourth hotel in New York City.

Launched in 2008, Starwood’s trailblazing Element brand has made history as the first major hotel brand to mandate that all properties pursue the United States Green Building Council’s LEED (Leadership in Energy and Environmental Design) Certification for high-performance buildings.  More than just a "green" hotel brand, Element is designed to provide the balance that business and leisure travelers need to thrive on the road. Element Flushing will join Element New York Times Square West as the second Element in New York City.

“We look forward to bringing two world-class Starwood brands to Flushing as we continue to accelerate our portfolio growth in New York City,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc.  “The upcoming opening of Four Points by Sheraton Flushing and Element Flushing will help satisfy the growing appetite for Starwood’s affordable and stylish brands in this vibrant urban market.”

Located just minutes from LaGuardia Airport and eight miles from midtown Manhattan, Four Points by Sheraton  Flushing and Element Flushing will be close to the New York Hall of Science, the American Museum of Moving Image and Flushing Botanical Gardens. The hotels will also offer proximity to Arthur Ashe Stadium, the Bronx Zoo, Midtown Manhattan, Times Square and the Broadway Theater District.

“We are proud to partner with Starwood Hotels & Resorts to introduce bothFour Points by Sheraton and Element toFlushing,” said George Xu, owner, CenturyConstruction Group. “We anticipate that both hotels willbe popular with incoming travelers who want the convenience of an airport hotel plus all the benefits of the Starwood Preferred Guest program.”

Four Points by Sheraton and Element, like all brands within Starwood’s portfolio, are proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com.

About Four Points by Sheraton
Great Hotels. Great Rates.  With over 175 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world.  From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs.  A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com.

About Element Hotels
Element® Hotels is made to order for guests in the know and on the go.  Its bright design defies convention, bathing guest rooms and public spaces in natural light.  Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its complimentary, healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide.  To date, there are Element hotels in 11 U.S. markets, with new domestic and international hotels in development.  Visit www.ElementHotels.com or connect on Facebook.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,180 properties in nearly 100 countries and 171,000 employees at its owned and managed properties.  Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands:  St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.  The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates.  Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.  For more information, please visit www.starwoodhotels.com.

About Century Construction Group
Century Construction Group is real estate development and holding company based in Flushing, Queens, New York. It has extensive experience in developing commercial and residential real estate such as franchised hotels, condominiums and other residential buildings. Century Construction's holdings also include commercial properties such as shopping centers, supermarkets, and auto supply/accessory centers.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.).  The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

 

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