Four Points News
Grill and Chill: Four Points By Sheraton Welcomes Summer With Return Of Best Brews℠ & BBQ Every Wednesday
Stamford, CONN. – July 16, 2013 – Guests of Four Points by Sheraton know that
nothing beats the simple pleasure of a summer barbeque
paired with a cold brew. Now, business travelers can enjoy this traditional
comfort of home while on the road, thanks to the return of the “best for
business” brand’s Best Brews℠ & BBQ. After a successful pilot program last
year, Four Points has reintroduced the low-key, laid-back Wednesday evening
receptions and expanded them to all of the brand’s North American hotels.
“The Four Points guest is often pressed for time on the road, with little opportunity to socialize, much less to really experience the destination,” said Brian McGuinness, Starwood’s senior vice president, specialty select brands. “Best Brews & BBQ gives even our busiest guests the chance to sample authentic local flavor in the form of a great craft beer and enjoy a short break with colleagues and other travelers without leaving the hotel. Feedback from last year’s pilot indicates we’ve hit on a winning formula, and we’re excited to expand the program throughout our North American hotels this year.”
Hosted by hotel general managers, the midweek meet and greets invite guests to gather in the hotel’s backyard and pool area (in select destinations) to indulge in complimentary BBQ-style appetizers and an ice-cold local craft beer from Four Points’ Best Brews selection. A typical menu includes BBQ favorites like pulled pork sliders, brisket or grilled shrimp skewers; baked beans or coleslaw on the side; and a traditional picnic dessert. Some hotels have even put a global twist on BBQ with Korean, Brazilian and Polynesian BBQ experiences.
Four Points’ brand-wide Best Brews℠ program gives guests a chance to sample authentic local flavor in the hotel bar. Each hotel’s featured pour is chosen for its unique flavor, popularity and quality ingredients, and is supported by a selection of imports and North American brews, both bottled and on tap. Seasonal specials put even more local brews in the spotlight and provide new experiences for return guests. This year’s “Summer Ales” highlights include Brooklyn Lager Summer Ale (Four Points Midtown - Times Square, N.Y.), Gerst Amber Ale (Four Points Nashville-Brentwood, Tenn.), Speakeasy Tallulah (Four Points San Rafael, Calif.) and Abita Lemon Wheat (Four Points French Quarter, La.)
About Four Points by Sheraton
Great Hotels. Great Rates: With over 175 Four Points by Sheraton hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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Article Publish Date: 07/16/2013