Four Points News
Four Points by Sheraton Launches Global ‘Friends of Four Points’ Program
STAMFORD, Conn. – June 26, 2013 – Recognizing that it’s often the
friendly gestures that are most appreciated by business travelers after a long
day on the road, Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) Four Points by Sheraton brand has brought
back its popular ‘Friends of Four Points’ program. The global initiative,
now in its second year, offers guests literal “tokens of appreciation,” at
check-in designed to say, “Hey friends, this one’s on us.”
During the three-month promotion, now through September 15, all guests checking in at any of more than 175 Four Points hotels around the world on Mondays through Thursdays will receive a Friends of Four Points token at check-in. The token will be valid for one of four possible offerings at each property, ranging from a “buy one get one free” Best Brew℠ (part of Four Points’ Best Brews℠ craft beer program), to a free appetizer, a free dessert, or free specialty coffee. Guests can redeem their token during their current stay or save it for another day at any Four Points hotel worldwide through September 30, 2013.
Four Points is kicking off this year’s promotion with a Share the Moment Photo Contest on Facebookand Instagram. “Friends” of Four Points can check facebook.com/fourpoints for a weekly photo topic and can enter their photos on Facebook or post them to Instagram using #FPMoment to be entered in a weekly drawing for a chance to win a seven night stay at any Four Points location around the world.
For more information on Friends of Four Points and to find out which perk is offered at each hotel, visit www.fourpoints.com/friends.
Four Points rapid growth has solidified its place as Starwood’s third-largest brand with the second-biggest global pipeline. “Best for business,” Four Points knows that comfort doesn’t need to be complicated and has helpful amenities like free bottled water and free Wi-Fi in public spaces. A delicious breakfast with great coffee and refreshing, local beer with Best BrewsSM help guests to start and end the day right.
About Four Points by Sheraton
Great Hotels. Great Rates. With over 175 Four Points by Sheraton hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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Article Publish Date: 06/26/2013