Новости Four Points
STARWOOD SEES STRONG GROWTH MOMENTUM IN NORTH AMERICA IN 2013
Stamford, CT (January 22, 2013) – From the 2013 American Lodging
Investment Summit in Los Angeles, Starwood Hotels & Resorts Worldwide, Inc.
(NYSE: HOT) announced today that it opened 23 hotels in North America in 2012
and signed more new deals than in the previous two years, including 21
conversions. Looking ahead to 2013, Starwood anticipates its strongest
year of openings in North America since before the global economic crisis with
28 scheduled openings. Conversions will continue to fuel growth with
in-the-year conversions expected to result in additional new hotel openings
this year.
“North America remains our largest market with 576 hotels and saw more hotels
signed in 2012 than any other region in our vast network,” said Simon Turner,
President of Global Development. “We have opened over 135 new hotels in
North America since the global economic crisis and expect pent up demand and
limited new supply to continue to drive our growth in 2013.”
“There are a number of positive trends in the North American hospitality market
and we expect more than one-third of Starwood’s hotel openings around the world
to be in the U.S. and Canada in 2013,” said Allison Reid, Senior Vice President
of North America Development, Starwood. “Our strong brands, global scale and
presence, powerful systems and growing base of loyal customers continue to set
Starwood apart from our competition. We are seeing increased interest
among owners in initiating new hotels with Starwood especially around
conversions.”
Powered by Four Points by Sheraton and Aloft, Mid-Market Brands See
Banner Year Ahead
Starwood’s “Specialty Select” or Mid-Market brands, Four Points by Sheraton,
Aloft and Element, will continue charging across North America in 2013.
Fast-growing Four Points by Sheraton, with its popular positioning around
comfort, style, and affordability, is expected to surpass 120 hotels in North
America and 190 globally in 2013. Twelve openings in key markets will
include hotels in Manhattan (KS), San Jose/Silicon Valley (CA), Columbus (OH),
Richmond Airport (VA), Kansas City (MO), Charleston (WV), Louisville (KY) and
Jacksonville (FL). In Canada, Four Points by Sheraton will debut in
Kelowna, Nisku, Edmunston, and Regina. Over the past five years, the Four
Points by Sheraton portfolio has surged by 15% in North America and the brand
is now Starwood’s third largest with the second-biggest global pipeline.
Aloft, Starwood’s sizzling “style at a steal” brand, continues conquering
markets wherever it plants a flag. This year, the brand will open its
milestone 50th property in North America and 75th
globally – and is on track to open nearly three times as many rooms this year
as in 2012. Over the past three years, Aloft has grown its global portfolio by
67%, and expects to expand by another 25% in 2013. Aloft also signed
eight deals in North America and an additional 17 globally during 2012 – the
highest number since 2008. Conversions and adaptive-reuse projects
continue helping Aloft meet demand from partners and developers to bring more
properties online quicker. Conversions opening in 2013 include Aloft
Tucson and Aloft Calgary University. Aloft opened two conversion projects
in 2012: Aloft San Francisco Airport, its first internal conversion, and Aloft
Nashville West End.
Element, Starwood’s industry-leading “stylish and sustainable” brand, has built
a base of fiercely loyal fans and will open its first property outside the U.S.
this year with Element Vaughan Southeast in Ontario, Canada, to be followed by
the debut of the brand in Europe in 2014.
Upper Upscale and Luxury Brands Enjoy Strong Position and Sustained
Growth
Starwood’s stronger-than-ever upper-upscale brands, Le Méridien, Westin and
Sheraton, will also see sustained North America expansion in 2013. After
significant brand investment and transformation, Le Méridien is experiencing
strong growth momentum, with eight new hotel openings globally slated for 2013.
Conversions continue to serve as a growth opportunity for Le Méridien, with
recent conversion hotels having opened in Mexico City and Arlington,
Virginia.
Westin, whose singular positioning around wellness continues powering global
growth, will open four hotels in 2013 in the U.S.: The Westin Birmingham,
The Westin San Jose, The Westin Sacramento, and The Westin Houston Downtown –
the 4th Westin in that city. And Sheraton, one of the hotel
industry’s most revered brands and Starwood’s largest brand in North America,
boasts its strongest portfolio in its history. In 2012, Sheraton
announced that the brand will enter the Dominican Republic in 2014 with the
Sheraton Santo Domingo and the brand will also debut this year at Pittsburgh
Airport. The company also recently announced that a new boutique hotel
affiliated with the Sheraton brand will be developed adjacent to Wrigley Field,
home of the Chicago Cubs.
Starwood continues to have, and build on, one of the strongest North America
luxury portfolios in the industry with its St. Regis, The Luxury Collection,
and W Hotels brands. In 2012, the company signed The St. Anthony, A
Luxury Collection Hotel, San Antonio – an external conversion set to open in
2014 as the second Luxury Collection property in Texas. With 85 hotels in
nearly 30 countries, The Luxury Collection remains Starwood’s largest luxury
brand, and with its appeal to independent hotel owners it continues to grow,
increasing its global footprint by 70% since 2007. Starwood also
celebrated the landmark opening of The St. Regis Bal Harbour Resort in
2012. W Hotels and its ownership groups have invested more than $100
million in updating the North American W portfolio, including the recent
completion of renovations at W New Orleans – French Quarter, W San Diego, W
Seattle, W San Francisco, and W New York – Union Square.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates.
Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and privileged
access to Starwood brands. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains
forward-looking statements within the meaning of federal securities
regulations. Forward-looking statements are not guarantees of future
performance or events and involve risks and uncertainties and other factors
that may cause actual results or events to differ materially from those
anticipated at the time the forward-looking statements are made. These risks
and uncertainties are presented in detail in our filings with the Securities
and Exchange Commission. Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable assumptions, we can give
no assurance that our expectations will be attained or that results and events
will not materially differ. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new information,
future events or otherwise.)
Дата публикации статьи: 22.01.2013
