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WHITE PLAINS, NY – Octobber 11, 2007 – This Halloween, Four Points by
Sheraton properties across the country will unveil their First Annual Four
Points by Sheraton Halloween Costume Drive. From October 8th to the 28th,
participating Four Points' hotels will house “costume closets” where guests,
hotel staff and the community can drop off new costumes to be donated to local
children’s hospitals. An innovative twist on the popular Christmas toy
drive, the Halloween Costume Drive will be the first of its kind in the hotel
industry and will tap into the Four Points commitment to spreading the word of
Simple PleasuresSM and the brand’s core values of fun, giving
comfort and making people smile.
Who says gift-giving is only for birthdays and winter holidays? This year
Four Points makes autumn the giving season as their First Annual Four Points by
Sheraton Halloween Costume Drive takes hold in hotels across the country.
With voluntourism the fastest growing segment of the global travel industry,
the brand recognized a need to offer guests, hotel staff and the community the
chance to make a difference by giving to children in need. All Halloween
gear donated will be delivered to smiling youngsters on October 29th, with a
message that do-gooding and fun go hand in hand! Four Points anticipates
the Halloween Costume Drive will give both employees and guests the ability to
participate in an event that delivers fun beyond the hotel and into the
community.
“Through our first-ever Halloween Costume Drive, we are emphasizing the brand’s
commitment to making a difference in our local communities,” said Sandy Swider,
vice president for Four Points by Sheraton. “The Costume Drive
underscores our brand’s belief of the Simple Pleasures in life like the smile
of a child on Halloween.”
Dozens of North American Four Points Hotels and Starwood Corporate offices will
collect costumes to bring to their local children’s hospitals. The entire brand
has gotten so excited about this project that properties from Halifax, Ontario,
Chicago, IL to Knoxville, TN will be doing their part as well as Starwood’s
corporate offices in White Plains, NY, Phoenix, AZ and Atlanta, GA who have
also jumped on board to participate in the First Annual Four Points by Sheraton
Halloween Costume drive.
For more information on the Halloween Costume Drive contact Four Points by
Sheraton at 1- 800-368-7764 or visit online www.fourpoints.com.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading
hotel and leisure companies in the world with approximately 850 properties in
more than 95 countries and 145,000 employees at its owned and managed
properties. Starwood® Hotels is a fully integrated owner, operator and
franchisor of hotels and resorts with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by
Sheraton, W®, Le Méridien® and the recently announced AloftSM and
ElementSM Hotels. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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