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WHITE PLAINS, NY - June 17, 2008– Forget the filing and
faxing, the Four Points by Sheraton’s First Ever Best Brews intern is going to
spend his summer tasting and toasting! Four Points by Sheraton Hotels
today announced Dan Suarez as the lucky lager who snagged “the” summer dream
job – learning about beer and helping Four Points hotels cultivate their Best
Brews offerings. It was a little more than a year ago when Four Points by
Sheraton appointed the world’s first-ever Chief Beer Officer (CBO), Scott
Kerkmans to lead their signature Best Brews Program. Now, Four Points continues
to champion the public’s passion for beer by appointing the first ever Best
Brews Intern. Almost 2,000 suds lovers from around the globe applied, ten
submitted videos, six brew novices were interviewed and more than 100,000 ale
aficionados from around the world helped narrow down the choice by voting for
their favorite brewmeister. In keeping with Four Points’ commitment to
spreading the gospel of life’s Simple PleasuresSM, Dan will help
develop in-hotel beer “happy hours” for Four Points hotels, work closely with
local breweries and conduct beer trend research. He will also help
promote Four Points Best Brews’ program at happy hours and on bar stools across
the country.
“We are proud to welcome Dan to the Four Points’ team,” said Sandy “Suds”
Swider, Vice President, Four Points by Sheraton Hotels. “We took our
search for our Best Brews Intern very seriously and Dan’s passion for food,
beer and travel really struck a chord with our team. His drive and
excitement around learning more about the beer and hotel industry was very
impressive.”
This past March Four Points by Sheraton placed a want ad in the Wall Street
Journal searching for a beer lover who was truly passionate about the craft
to assist their Chief Beer Officer on Four Points Best Brews program.
After combing through thousands of applications and video submissions
from 51 countries Four Points executives interviewed and selected their final
four candidates. They then looked to the public for help in narrowing down the
choice between an ivy leaguer, an Aussie mate, a beer lover from a sommelier
family and a cheesemonger from Brooklyn. In the end, Dan Suarez was
chosen as the most passionate lager lover among the four.
Cheesemonger and Foodie Reporting for Duty
Dan Suarez may have started out as an A&R Scout for Columbia records, but
these days he’s following his true passion of the foodie and beer loving
lifestyle. Spending his summers on his family’s farm in Ecuador, Dan has
always had a love of food and was taught how to milk the goats and cows that
would give him the ingredients to make homemade mozzarella. He has now made his
professional foray into the cheese world with a position at New York City’s
dairy Mecca, Murray’s Cheese Shop. Dan’s passion for beer has led him to start
home brewing his own beer to pair with the countless cheeses that passed
through Murray’s doors.
"This is a dream come true! I am very excited to spend the summer
working closely with the Four Points CBO, try some fun new things with beer and
learn about the Best Brews program,” said Suarez. It is going to be a
great summer."
Dan will spend his summer planning “Brew Hours” for hotels to help educate
guests on the different types of craft beers as well as talking to local
breweries across the country. He will also work with Kerkmans, the Four Points
CBO, on trends in the craft industry and learning more about business end of
tapping your favorite ale.
Best Brews
Four Points by Sheraton offers a wide selection of brews featuring imports
and North American craft beers, each chosen for their unique flavors,
popularity and quality ingredients. Through Best Brews, each participating Four
Points hotel around the world provides a selection of local, regional and
imported craft beers from the extensive list of almost 300 available brews in
bottles, and on tap. Participating properties offer a minimum of four
draught beers and a selection of up to 20 bottled beers, including imports
representing Belgium, Germany, England and the Czech Republic, as well as
regional craft beers.
True to its dedication to uncomplicated comfort, Four Points makes choosing the
best brew as easy as pie. All hotel beer selections are broken down by
style, character and body, so guests can easily identify the perfect brew for
their taste. Can’t decide? Beer sampler “flights” with four 4oz
pours of draught beer with story cards make it easy to sample the best brews on
tap while learning about the art of the pour.
For additional information on Best Brews and Four Points by Sheraton, including
room rates and availability, please visit www.fourpoints.com/cbo.
Four Points by Sheraton, with more than 130 properties in 22 countries, offers
the self-sufficient traveler a new kind of style and comfort combined with a
spirited "can-do" service -- all at an honest value. Four Points
by Sheraton hotels are located in easy-to-reach areas – close to major
airports, suburban centers, urban hot spots and resort and vacation
destinations. Four Points’ Simple PleasuresSM program offers
little indulgences such as tasty pie, a great cup of coffee and premium craft
beers from around the world. It’s those little extras that score big points
with Four Points by Sheraton customers.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and
ElementSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit
www.starwoodhotels.com.
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