WHITE PLAINS, NY - September 9, 2008– Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the opening of Four Points by Sheraton Manhattan SoHo Village, the area’s first newly constructed, moderately priced hotel. Owned by SoHo Village LLC, this stylish and affordable 150-room property offers travelers great beds, an active social scene and popular extras including free high-speed Internet access and free bottled water.  Four Points by Sheraton Manhattan SoHo Village is ideally located in New York City’s lively SoHo district, on the border of Greenwich Village. This marks the second Four Points by Sheraton hotel to open in New York, joining its sister property the Four Points by Sheraton Manhattan Chelsea.  Four Points will continue its New York City expansion with the opening of the Four Points by Sheraton Midtown-Times Square in early 2009.

Four Points by Sheraton Manhattan SoHo Village is located at 66 Charlton Street between Varick and Hudson Street, just steps from a variety of upscale boutiques, art galleries, restaurants, cafes and clubs. The hotel is close to Chinatown, Little Italy, Chelsea and Tribeca, and a short subway ride from the Broadway theater district, Midtown Manhattan, the World Financial Center and Wall Street.

“We are actively growing our New York City portfolio to address the acute need for moderately priced lodging in urban neighborhoods,” said Sandy Swider, Vice President, Four Points by Sheraton. “Four Points by Sheraton Manhattan SoHo Village provides guests with just what they want and need – comfortable rooms, an engaging social atmosphere, fresh, clean style, and little indulgences to help them feel special at the end of the day.”

The industrial look of the hotel’s interiors mirror the energy and industry of downtown Manhattan, while the hotel’s black brick and steel exterior is complemented by a steel and glass canopy covering the front plaza of the hotel. Magnificent views of the city and the Hudson River are available from the comfortable and stylish guest rooms, which include two luxury suites with hardwood floors. Guests can enjoy floor-to-ceiling windows, 42-inch plasma televisions and the luxurious Four Points by Sheraton Four Comfort Bed, an ensemble featuring a plush mattress, an assortment of pillows and duvet. Rooms are come with free high-speed Internet and free bottled water.

In addition to more than 200 surrounding eateries, Four Points by Sheraton Manhattan SoHo Village offers a full-service restaurant and lounge and seasonal al fresco dining and cocktails on the sidewalk patio. Guests can also choose among a wide selection of beers, courtesy of the Four Points by Sheraton Best Brews® program.  Guests can indulge in  warm pie and fresh coffee throughout the day in the hotel’s inviting lobby, the perfect spot to kick back and relax with friends and colleagues. Additional amenities include a unique Family Room business center and state-of-the-art workout facility.

About SoHo Village LLC
SoHo Village LLC is a New York-based company. The company is the developer, owner and operator of the new Four Points by Sheraton Manhattan Soho Village. 

About Four Points by Sheraton
Four Points by Sheraton, with 130 properties in 22 countries, is offers the self-sufficient traveler a new kind of style and comfort combined with a spirited "can-do" service -- all at an honest value.  Four Points by Sheraton hotels are located in easy-to-reach areas – close to major airports, suburban centers, urban hot spots and resort and vacation destinations. Four Points’ Simple Pleasures^SM program celebrates the little things in life that make a big difference in guests’ travel such as a great beer, a free bottle of water, and a tasty treat at the end of a long day.  It’s those little extras that score big points with Four Points by Sheraton customers.

About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft^SM, and Element^SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.