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WHITE PLAINS, N.Y. – December 17, 2008 – Starwood Hotels &
Resorts Worldwide, Inc. (NYSE:HOT), and its award winning hotel loyalty program
Starwood Preferred Guest®, today announce a new offer to ensure its members fly
through airport security free and clear. SPG® has teamed up with Clear®,
the airport security fast pass, to reward its Platinum members with Clear®
cards, complimentary for one year. SPG Gold and Preferred members will receive
three-month Clear card trial offers.
“Starwood Preferred Guest strives to discover new ways to further enhance our
loyal guests’ entire travel experience,” said Mark Vondrasek, Senior Vice
President of Distribution, Loyalty, and Partnership Marketing for Starwood.
“With the Clear card, we can help provide our guests a speedy trip through
airport security as they head to their ultimate destination, whether it be home
or one of our hotels.”
The Clear card offers will be sent to Starwood Preferred Guest members
beginning in December, and registration can be completed through February 28,
2009.
“Together, SPG and Clear can serve the nation’s business travelers and upscale
road warriors by bringing customers what they want – top-notch service,
expedited handling and friendly, courteous treatment,” said Steven Brill,
Clear’s CEO. “We’re excited to welcome these new Clear cardholders to our lanes
so they can begin flying through security at the nation’s airports this holiday
season and in the coming year.”
Clear members have their identities authenticated and, after application
completion which involves providing iris and fingerprint images, receive a card
that allows access to Clear’s security lanes nationwide. Clear lanes, which
feature concierge staff whose assistance speeds throughput while making passage
through security more hassle-free, are already operating in airports in
Atlanta, Denver, Orlando, San Francisco, New York, Washington, and 12 other
cities.
Clear cardholders also receive fast entry to stadiums including the Georgia
Dome, San Francisco’s Candlestick Park, and Denver’s INVESCO Field at Mile
High, during home team football games.
About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most
sought after collection of hotels, reinvented the hospitality loyalty program
when it launched in 1999. By creating a program centered on its members,
SPG has developed the most passionate and knowledgeable membership base in the
hotel loyalty space. Through its use of new technologies and innovative
channels such as SPG.com, SPG.com/flights, thelobby.com, SPG Check-In, and
others, SPG continues to innovate and lead the industry. By offering No
Blackouts on standard rooms at 890 properties, No Blackouts on hundreds of
airlines, and once in a lifetime experiences available through SPG Moments, the
program has proven to be a big draw for the world’s most frequent travelers,
and a significant competitive advantage for Starwood. For more
information about Starwood Preferred Guest please visit SPG.com or call
(877) – STARWOOD.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and
ElementSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
About Clear
Clear, operated by Verified Identity Pass, Inc., has signed up more than
235,000 travelers nationwide and has processed more than two million fliers
through its Clear lanes since the service began in July 2005. Clear cards are
now accepted at 21 U.S. airports: Albany, Atlanta, Boston’s Logan (Terminal A),
Cincinnati, Denver, Gulfport-Biloxi, Indianapolis, Jacksonville, LaGuardia
(Central Terminal B and Terminal D), Little Rock, New York JFK (Terminals 1, 2,
4 and 7), Newark (Terminal B1 and B2), Oakland, Orlando, Reno, Salt Lake City,
San Francisco, San José, Washington, DC’s Reagan and Dulles, and Westchester.
Clear members have their identities authenticated and are provided with a
high-tech card which allows them to access designated security lanes nationwide
for an annual fee of $199. Clear members pass through the security checkpoint
faster, with more predictability and less hassle. Applicants start their
enrollment at flyclear.com and complete the process at a Clear enrollment
location where their fingerprints and iris images are captured and their
identification is validated. For more information, please visit: http://www.flyclear.com.
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