New York City Becomes First City in The World to Fly All Nine Starwood Brand Flags
New York, NY – June 7, 2011 – From the 33rd Annual NYU
International Hospitality Conference, Starwood Hotels & Resorts Worldwide,
Inc. (NYSE: HOT) today announced, that New York City is the first, and only,
city in the world to boast all nine of Starwood’s distinctive, global brands.
The global hospitality company is set to reach 25 hotels in New York City by
2014. Starwood has the largest portfolio of four and five star hotels in the
five boroughs of New York City where it plans to open another four hotels by
2014 including Aloft Brooklyn, an Aloft and Four Points by Sheraton in the
financial district, and the second Westin in New York City.
“We are delighted to give travelers the option of staying with any one of our
nine world-class brands in New York City, following the recent opening of our
first Luxury Collection hotel in this global gateway city,” said Simon Turner,
President of Global Development for Starwood Hotels. “New York City is
emblematic of Starwood’s growth trajectory around the world. Owners and
developers are increasingly turning to Starwood for the diversity of our nine
brands and the collective strength of the Starwood system.”
- The Luxury Collection brand made its landmark entry in New York City in May
with the opening of The Chatwal New York, A Luxury Collection Hotel. Following
that opening, New York City became the only city in the world where Starwood
operates all nine of its brands. The Luxury Collection boasts a portfolio of 78
of the world’s finest hotels and resorts in 30 countries. The conversion
friendly brand will open nine new hotels in the next two years and most
recently welcomed The Liberty Hotel, Boston and Al Maha, Luxury Collection
Desert Resort & Spa, Dubai to the portfolio.
- W Hotels recently opened its fourth hotel in New York City – W New York –
Downtown – at the heart of the city’s bustling financial district. Since the
brand was first launched in New York City 12 years ago, the New York phenomenon
has evolved into a global powerhouse with 41 hotels and retreats all over the
world. The industry innovator is on track to reach 50 hotels by 2013, with new
hotels in development in Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi,
- Sheraton, Starwood’s largest and most global brand, boasts five hotels in
New York City. The Sheraton portfolio includes 400 hotels in 70
countries, with another 65+ hotels slated to open by 2015. Starwood has spent
the last few years renovating and rebuilding one of the hotel industry’s most
iconic brands and Sheraton now stands stronger than ever with the strongest
portfolio in its history. The brand is gaining market share, RevPAR
continues to rise, guest satisfaction scores are the highest in the brand’s
history and likelihood to return, likelihood to recommend and meeting planner
and associate engagement scores are also at all-time highs - signaling that
guests are taking notice and rediscovering the new Sheraton.
- Known worldwide for its distinctive wellness positioning, Westin hotels is
poised to add a second hotel in New York City with the re-opening of The New
York Helmsley hotel as a Westin in 2012. Offering 179 hotels and resorts in
over 36 countries and territories, Westin is growing aggressively in diverse
international markets. The brand plans to add an additional 31 hotels by 2016,
90% of which will open outside the United States.
- Four Points by Sheraton hotels will open its fifth New York City hotel in
2013 – Four Points by Sheraton Financial District. The new Four Points will
offer yet another popular neighborhood to the brand’s current line-up of hotels
in SoHo, Chelsea, Midtown and Long Island City, Queens. Four Points opened its
150th hotel in 2010, solidifying its place as Starwood’s third
largest brand with the second-biggest global pipeline: Four Points has 38 new
hotels set to open by 2014.
- Aloft Hotels will increase its New York City portfolio to three hotels when
it opens Aloft Manhattan Downtown Financial District in 2014. Starwood’s
style-at-a-steal Aloft brand debuted in New York City just last year with the
opening of Aloft Harlem – the first hotel from a major brand to open in the
neighborhood in a century. Launched in 2008, Aloft is a strong performer
in emerging international markets. The brand is on the verge of opening its
50th hotel worldwide and has another 28 in development.
- Starwood also debuted its eco-chic Element brand in New York City last year
when it opened Element New York Times Square West. Designed to be “green from
the ground up,” Element is the first major hotel brand to mandate all its
properties pursue LEED certification. The brand’s current portfolio of nine
hotels will continue to growth with new hotels opening in Miami, Florida;
Irvine, California; and Vancouver, British Columbia.
- Since the first St. Regis hotel debuted in New York City in 1904, the
global luxury brand has grown its portfolio to 22 hotels and plans to open 15
new hotels and resorts in vibrant gateway cities and resorts destinations
including Bangkok, Florence, Tianjin, Doha and Abu Dhabi.
- Le Méridien brand has one hotel in New York City and another 98 around the
world. With close to 80 of its properties located in Europe, Africa, the Middle
East, and Asia-Pacific, Le Méridien provides an international complement to
Starwood’s strong North American portfolio.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1051 properties in 100 countries and
territories with 145,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched Aloft®, and Element SM.
The company boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for room
stays, room upgrades and flights, with no blackout dates. Starwood Hotels also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com.