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For Fourth Consecutive Year, Starwood Hotels Join Together to Mark Environmental Awareness Event
STAMFORD, Conn., March 30, 2012– By spending an hour in the dark this
weekend, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) will join
millions around the world to send a powerful message about a brighter future
for the planet.
Approximately 550 Starwood hotels around the world will turn off lights in
observance of Earth Hour, the global environmental awareness event created by
the World Wildlife Fund (WWF). To underscore Starwood’s dedication to
environmental sustainability, properties will activate other energy-saving
measures during Earth Hour, March 31 at 8:30p.m.local time. Among
them: Turning off exterior signage lighting; dimming or turning off
non-essential interior lighting; using candlelight in appropriate public areas
such as restaurants and bars; and using in-room voicemail messages and in-room
television messages to inform guests about Earth Hour observances.
This year will mark Starwood’s fourth annual participation in Earth Hour,
making it one of the biggest worldwide companies to make a global statement
with a voluntary hour of darkness.
Last year, Earth Hour 2011 became the biggest Earth Hour ever. A record 135
countries and territories joined the global display of climate action. Iconic
buildings and landmarks from Asia Pacific to Europe and Africa to the Americas
switched off. People across the world from all walks of life turned off their
lights and came together in celebration and contemplation of the one thing we
all have in common – our planet.
About Earth Hour
Earth Hour is a global grassroots movement encouraging individuals, businesses
and governments around the world to take positive actions for the environment,
and celebrating their commitment to the planet by switching off their lights
for one designated hour.
The highlight of Earth Hour 2012 will see the world’s most iconic landmarks go
dark for one designated hour, as hundreds of millions of people transcend race,
religion, culture, society, generation and geography, switching off their
lights in a global celebration of their commitment to protect the one thing
that unites us all – the planet. Earth Hour 2012 will take place on Saturday
31 March at 8.30PM (local time).
More at
earthhour.org.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1090 properties in 100 countries and
territories with 154,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched Aloft®, and
ElementSM. Starwood Hotels also owns Starwood Vacation Ownership,
Inc., one of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit
www.starwoodhotels.com.
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