新闻发布室
SLS Hotel At Beverly Hills, A Luxury Collection Hotel Officially Opens Its Doors
LOS ANGELES, CA (November 3, 2008) – Starwood Hotels & Resorts
Worldwide, Inc. (NYSE: HOT) and SBE today announced the debut of the 297 room
Philippe Starck-designed SLS Hotel at Beverly Hills, A Luxury Collection
Hotel. Introducing dynamic new concepts for dining and guest
services, SLS offers a truly evolved luxury hospitality experience for today’s
global explorer. Created by some of the world’s most talented minds, SLS
features exclusive designs and custom furnishings by Philippe Starck, a
culinary program crafted by Spanish Chef José Andrés, custom-curated
retail by Moss and Pascal Humbert-designed uniforms. SLS
Hotel at Beverly Hills is operated under a management agreement with
Starwood Hotels & Resorts Worldwide, Inc., as part of The Luxury
Collection Hotels & Resorts, a glittering ensemble of more than 65 of
the world’s finest hotels and resorts in more than 26 countries in bustling
cities and spectacular destinations around the world.
“We are proud to debut our latest global destination with the opening of SLS
Hotel at Beverly Hills, A Luxury Collection Hotel in the highly desirable and
dynamic heart of Los Angeles,” said Frits Van Paasschen, President and Chief
Executive Officer, Starwood Hotels & Resorts. “The hotel’s
leading-edge design by Philippe Starck, unparalleled epicurean offerings by
Chef José Andrés and innovative retail concept by Moss, make it an ideal
setting for our latest hotel within The Luxury Collection brand, offering
global explorers a portal to one of the world’s most exciting cities.”
Design mastermind Philippe Starck has created the look and feel of SLS
under a 15-year design exclusive with SBE for the U.S., Caribbean and
Mexico. SLS Hotel at Beverly Hills is the first truly luxury hotel that
Starck has designed in North America, having single-handedly redefined every
aspect of the hotel experience in the 1990s and spurred the ‘boutique hotel’
movement. Featuring a unique dual guest lobby concept where one caters
exclusively to hotel guests, while the other is a lively, multi-faceted public
dining and retail environment called The Bazaar by José Andrés, Starck’s
ingenious innovations for SLS promise to surprise, soothe, excite and enchant,
while representing an important evolution for the celebrated designer.
Exclusively for SLS, Starck has also designed a collection of high-end
furniture which is being manufactured by SLS partner, Cassina Contract,
and is available for sale through the hotel. Collaborating with
Starck on the design and creation of SLS is SBE Chief Creative Officer Theresa
Fatino, who directs all aspects of SBE’s marketing, environmental, interior and
graphic design, and orchestrates such vital brand touchstones as operating
supplies, staff attire, ambient music, and retailing.
The SLS experience is further enhanced by SBE’s exclusive collaboration with
renowned culinary innovator José Andrés, who has created all food and
beverage concepts for SLS. In the gifted hands of Chef Andrés, SLS guests
can enjoy revolutionary culinary experiences in the hotels’ restaurants,
lobbies, bars, and pool deck, as well as in-room dining, banquets and
meetings. Exclusively for hotel guests, Andrés has reinvented the concept
of hotel dining with the innovative Tres restaurant in the private
guest-only lobby as well as offering lighter fare on the panoramic pool deck,
Altitude. A particular signature of SLS, The Bazaar by José Andrés
is “hotel lobby reinvented as fête extraordinaire” with a heady array of
pioneering culinary and lounge concepts created by Andrés – everything from
traditional tapas to vegetable-focused small plates to a Patisserie to
cutting-edge cocktails to roving carts of edible delights.
The Bazaar also features a revolutionary and innovative “shop without walls”
retail concept curated by Moss, a renowned New York City-based design
purveyor and trailblazer. SLS guests will be immediately engaged in the
“windowless” shopping experience in The Bazaar, where objets d’art reminiscent
of items found in the grand hotels of Europe from the 18th and
19th century are displayed in a series of free-standing glass
vitrines. Additionally, SBE partnered with French fashion designer
Pascal Humbert to create a distinctive uniform collection for SLS hotel
ambassadors. The SLS uniforms consist of 80 separate styles in
neutral tones, with modernistic details and characteristics that establish and
define each position within the hotel.
The property includes seven “Lifestyle Suites” which offer built-in Kinesis
Personal fitness equipment by leading Italian manufacturer, Technogym --
the first time ever this cutting-edge system has been available in a
hotel. Specialized trainers provided by celebrated fitness guru Harley
Pasternak are available on call to hotel guests looking to enhance their
travel fitness regime. Technogym’s innovative high-end design, and
Pasternak’s dedicated focus on human well-being create an ideal pairing with
SLS’ commitment to guest wellness and innovation.
“The opening of SLS Hotel at Beverly Hills is incredibly exciting for me and
all of us at SBE, for it represents the culmination of over four years of
creation and planning, but is really only the first step in our expansion plans
for the SLS brand,” said Sam Nazarian, CEO and Founder, SBE. Combined
with SBE’s already successful development and operation of some of the
country’s hottest restaurants and nightclubs, the addition of SLS represents an
incredible and matchless synergy. SBE’s Katsuya, XIV, Foxtail,
Hyde Lounge, S Bar, Area, and The Abbey have all become wildly
popular destinations for Los Angeles’ A+ list, and additional U.S. locations
for these brands are already in the works, including possible outposts at
future SLS properties. SLS guests will thus be able to enjoy not only
incredible hotels but also fantastic restaurants and nightclubs, and receive
preferential access at each establishment.
For more information on SLS Hotel at Beverly Hills, a Luxury Collection Hotel,
visit www.luxurycollection.com/sls.
ABOUT THE LUXURY COLLECTION HOTELS & RESORTS
The Luxury Collection® is a selection of hotels and resorts offering unique,
authentic experiences that evoke lasting, treasured memories. For the global
explorer, The Luxury Collection offers a gateway to the world’s most exciting
and desirable destinations. Each hotel and resort is a unique and cherished
expression of its location; a portal to the destination’s indigenous charms and
treasures. Magnificent décor, spectacular settings, impeccable service and the
latest modern conveniences combine to provide a uniquely enriching experience.
Today, The Luxury Collection is a glittering ensemble of more than 65 of the
world’s finest hotels and resorts in more than 26 countries in bustling cities
and spectacular destinations around the world. The Luxury Collection includes
award-winning hotels that continuously exceed guest expectations by offering
unparalleled service, style and class in some of the most desired destinations
in the world. Most recently, Mystique, a Luxury Collection Resort,
was honored with the 2008 Travel + Leisure Design Award for Best Small Resort
in the world. All of these hotels, many of them centuries old, are
internationally recognized as being among the world’s finest. For more
information, please visit www.luxurycollection.com.
ABOUT STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and ElementSM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership resorts.
For more information, please visit www.starwoodhotels.com.
ABOUT SBE
Founded in 2002, the Los Angeles-based SBE brings exquisite balance to the
worlds of hospitality, real estate development and independent film
production. As a privately held company founded and helmed by CEO Sam
Nazarian, SBE acquires, develops and manages exceptional projects through its
divisions – Hotels, Restaurant and Nightlife, Real Estate, Bolthouse
Productions and Element Films. With a mission to redefine standards of
excellence and innovation, SBE has harnessed the creativity and innovation of
the best minds in the business, including design visionary Philippe Starck,
with whom the company has an exclusive agreement for the creation of hotels,
restaurants and lounges in the U.S., Canada, Caribbean and Mexico. SBE’s
Restaurant and Nightlife division constantly stays ahead of the curve, creating
and expanding trend-setting restaurant and nightlife concepts, which currently
include Katsuya, Foxtail, The Abbey, Hyde Lounge, S Bar and Area. As the
cornerstone of its synergistic approach, SBE has also completely rethought and
re-imagined the luxury hotel experience. SBE will debut its first luxury
hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at Beverly
Hills featuring a Starck design and an innovative culinary program by chef
José Andrés. Also in the SBE Hotel collection are Miami’s Ritz Plaza
hotel, to debut in late 2009, and Las Vegas’ Sahara Hotel & Casino, which
will undergo a complete redevelopment for completion in early 2011.
ABOUT PHILIPPE STARCK
Philippe Starck is widely recognized as the world’s leading designer of luxury
restaurant, hotel and real estate properties and has established a global
“cultural tribe” of devotees. Born in Paris, M. Starck has always sought
to introduce love and happiness into our lives by designing objects and
settings which illuminate one’s passage throughout the day. M. Starck
developed his eclectic style at a young age and since as early as 1979, he has
introduced fun and stylish designs into everyday products. While many of
Starck’s masterful creations are exhibited at the world’s most prestigious
museums, his primary goal has invariably been democratic design - to create
smart and useful products that are also beautiful and cutting-edge.M. Starck’s
hotels and restaurants punctuate a new imagery of the world: the Delano in
Miami, Felix restaurant at The Peninsula Hotel in Hong Kong, the Hudson in New
York -- and more recently the Faena hotel in Buenos Aires, Bon restaurant in
Moscow, and Volar nightclub in Shanghai -- have changed the hospitality
experience forever. In 2005, he signed an exclusive agreement for North
America with SBE Entertainment Group for the design of its restaurants and
lounges, which expanded to SBE’s hotels in 2006. His first SBE projects,
Katsuya restaurants in Brentwood and Hollywood, opened in 2006 and 2007, and in
summer 2008, his designs will shape an entirely new paradigm of luxury hotels
with SLS at Beverly Hills, the first in the new SLS Hotels brand created by
SBE.M. Starck has received numerous accolades throughout his career such as
Grand Prix for Design, the Oscar of the design world; Chevalier de l’Ordre
National de la Légion d’Honneur; Compasso d' Oro and many others. Additional
information on Philippe Starck can be found at www.philippe-starck.com.
ABOUT JOSÉ ANDRÉS
Widely credited with bringing the small plates (tapas) concept to the United
States, José Andrés is a native of Spain who descended upon the Washington,
D.C. culinary landscape in 1993 at Jaleo. Andrés went on to neighboring Café
Atlantico and Zaytinya before launching his namesake six-seat
“restaurant within a restaurant,” minibar by josé andrés, at Café
Atlantico in 2003. Since then, he has opened a third Jaleo and
Oyamel, and launched THINKfoodTANK, an institution devoted to the
research and development of ideas about food. Andrés has received numerous
accolades for his work, including Bon Appetit’s Chef of the Year award
in 2004, Food & Wine’s “35 Under 35” tastemakers list and
Saveur’s 2004 “Saveur 100” list. In 2003, Andrés won the James Beard
Foundation’s “Best Chef, Mid-Atlantic Region” award and in 2005, released his
first cookbook, Tapas: A Taste of Spain in America, as well as his popular
international cooking show “Vamos a Cocinar,” on Television Española. Andres
will bring Spain to the American public television audience in early
2008 with Made in Spain, a 26-episode cooking series showcasing the
best of Spanish food, wine, culture and travel. In 2007, he was
inducted into “Who’s Who of Food & Beverage in America,” by the James Beard
Foundation.