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The Luxury Collection Hotels & Resorts Proudly Launches Global Initiative In Support Of UNICEF
New
York, NY – May 4, 2009 – The Luxury Collection
Hotels & Resorts proudly launches a global initiative in support of
UNICEF’s immunization and malaria programs for vulnerable children in
developing countries. The second largest luxury hotel brand will support UNICEF
through a brand package called “We Invite You to Linger,” offering
guests a complimentary night stay for every two, three or four night
reservation at a hotel or resort within The Luxury Collection brand around the
world. For every package booked, The Luxury Collection will make a $1 donation
per room night to support UNICEF’s life-saving immunization programs and its
work on the prevention and treatment of malaria - the largest single cause of
death among African children under five years of age. The Luxury
Collection brand is a glittering ensemble of more than 70 of the world’s finest
hotels and resorts in more than 30 countries including Hotel Danieli, Venice;
Hotel Imperial, Vienna; Grand Bretagne, Athens; Marques de Riscal, Elciego,
Spain; The Laguna Resort, Nusa Dua, Bali; Patios de Cafayate, Argentina; SLS at
Beverly Hills; Royal Hawaiian, Waikiki and The Phoenician, Scottsdale.
“The Luxury Collection is committed to socially responsible travel while
continuing to offer our guests a portal to the world’s most desirable
destinations,” said Paul James, Global Brand Leader, The Luxury Collection and
St. Regis Hotels & Resorts. “We are proud to launch this global
initiative to support UNICEF’s work, while offering our guests even more
opportunities to collect unique and enriching experiences.”
Malaria accounts for one in five of all childhood deaths in Africa, claiming
over one million mostly young lives every year. The use of insecticide-treated
mosquito nets can reduce malarial illness by 50 percent and deaths by 20
percent, yet the $10 cost per net is beyond the reach of many households in
Africa. The Luxury Collection brand’s donations will help UNICEF to provide
even more families with treated bed nets to protect them, and help ensure that
children suffering from the disease receive prompt, life-saving
treatment.
In addition, funds raised through the brand’s “We Invite You to Linger” package
will support UNICEF’s immunization programs to protect children against
potentially fatal diseases including polio, measles and tuberculosis.
Throughout 2009, The Luxury Collection hotels will support this global
initiative through an aggressive awareness campaign in leading luxury and
lifestyle print and online publications.
The Luxury Collection brand also supports UNICEF’s work through “Check Out For
Children”, a global partnership between Starwood Hotels & Resorts
Worldwide, Inc. and UNICEF. Since the partnership was launched in 1995, guests
at participating Starwood hotels around the world have donated over $21 million
to UNICEF by agreeing to the addition of $1 (or local currency equivalent) to
their bill when they check out.
Beginning this month, global explorers are invited to linger one night longer
and savor unique and authentic experiences at any of The Luxury Collection
brand’s more than 70 hotels and resorts. From legendary palaces such as Hotel
Danieli, Hotel Imperial,and The Royal Hawaiian to modern classics like Marques
de Riscal, The Joule, SLS at Beverly Hills and Mystique, each iconic Luxury
Collection property takes guests on a global safari, offering unique and
exceptional experiences.
Available from March 30, 2009 – March 31, 2010, guests can explore even more
destinations to linger by visiting, www.luxurycollection.com/linger.
About The Luxury Collection Hotels & Resorts
The Luxury Collection® is a selection of hotels and resorts offering unique,
authentic experiences that evoke lasting, treasured memories. For the global
explorer, The Luxury Collection offers a gateway to the world’s most exciting
and desirable destinations. Each hotel and resort is a unique and cherished
expression of its location; a portal to the destination’s indigenous charms and
treasures. Magnificent décor, spectacular settings, impeccable service and the
latest modern conveniences combine to provide a uniquely enriching experience.
Today, The Luxury Collection is a glittering ensemble of more than 70 of the
world’s finest hotels and resorts in more than 30 countries in bustling cities
and spectacular destinations around the world. The Luxury Collection includes
award-winning hotels that continuously exceed guest expectations by offering
unparalleled service, style and class in some of the most desired destinations
in the world. Most recently, Mystique, a Luxury Collection Resort, was honored
with the 2008 Travel + Leisure Design Award for Best Small Resort in the world.
All of these hotels, many of them centuries old, are internationally recognized
as being among the world’s finest. For more information, please visit
www.luxurycollection.com.
About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children
survive and thrive, from early childhood through adolescence. The world’s
largest provider of vaccines for developing countries, UNICEF supports child
health and nutrition, good water and sanitation, quality basic education for
all boys and girls, and the protection of children from violence, exploitation,
and AIDS. UNICEF is funded entirely by the voluntary contributions of
individuals, businesses, foundations and governments. www.unicef.org
About Check Out For Children
Check Out For Children was launched in London in November 1995 by UNICEF
Goodwill Ambassador Sir Roger Moore KBE. The programme now operates in 334
hotels across Europe, Africa, the Middle East and Asia. In 2006 Starwood
Hotels & Resorts won the UNICEF UK’s prestigious Corporate Partnership
Award in recognition of its significant contribution to the work of UNICEF. The
award, which is only granted every 10 years, is given as a way of acknowledging
the exceptional contribution of an organization to the fulfillment of UNICEF’s
mission for children during the last decade.