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Starwood Continues Middle East Expansion With The Signing Of A Luxury Collection Hotel In Ajman
Dubai, United Arab Emirates – May 5, 2009 – From the Arabian Hotel
Investment Conference (AHIC) in Dubai, Starwood Hotels & Resorts Worldwide,
Inc. (NYSE: HOT) announced today the signing of a hotel within The Luxury
Collection brand in Ajman, United Arab Emirates. The new-build, 207-room
property is expected to open in 2012, and is illustrative of Starwood’s market
leading growth in the region and around the world.
With a focus on working with the right partners on the right properties in the
right places, Starwood remains on track to increase its global portfolio by 40
percent over the next five years and is set to open its 1000th hotel
worldwide this year. The Middle East plays a key role in the global
expansion, with plans to open nearly 20 new hotels in the region by 2012. Of
these hotels, 75 percent are in the Gulf, which is a priority market for the
future growth of Starwood.
“Our presence in the region dates back to our first Sheraton in Kuwait in
1966,” said Roeland Vos, President, Europe, Africa & Middle East, Starwood
Hotels & Resorts. “Today, we have an established footprint of 49
properties across 11 countries, and we look forward to continuing to build our
presence with best-in-class hotels like The Luxury Collection Hotel in
Ajman.”
“By working closely with our proven development partners, Starwood is able to
sign and open high caliber hotels like The Luxury Collection Hotel in Ajman,
even during challenging economic times,” said Simon Turner, President, Global
Development, Starwood Hotels & Resorts. “We are building, opening,
converting, renovating and innovating for the recovery and beyond.”
Along with The Luxury Collection, each of Starwood’s compelling and distinctive
brands continues to grow in the region. W Hotels, the lifestyle hotel
innovator, marked its entry into the Middle East with the recent opening of the
W Doha Hotel & Residences. With 10 years of proven success, W Hotels
will double its footprint to 60 hotels by 2011, adding new properties in
vibrant destinations around the world including Amman, Barcelona, Paris and
Shanghai.
St. Regis, recognized globally as the preeminent luxury hotel brand, is
developing world-class hotels in Doha, Bahrain and Abu Dhabi. And the Le
Méridien brand, which Starwood acquired in 2005, continues to grow its
established presence of 21 hotels in the Middle East with a new hotel scheduled
to open in Doha in 2011.
Within the upper-upscale segment, Sheraton Hotels & Resorts is growing in
both established and emerging markets with new hotels and important renovations
such as the Sheraton Oman. This hotel is undergoing a $57 million renovation
and is set to reopen December. Westin is expected to open new properties
in Abu Dhabi and Aqaba, Jordan by 2012. These new hotels build on the momentum
of the 2008 opening of the Westin Dubai Mina Seyahi.
Starwood’s new and established select serve brands are seeing growth in the
region as well. Four Points by Sheraton is slated to open hotels in Doha,
Tripoli, Tartous (Syria), Jeddah and Dhahran in the next three years. This
year, the Aloft brand will open its first hotel in the region with the Aloft
Abu Dhabi. And Starwood’s green trailblazer, Element, which also launched in
2008, will soon expand with the recent signing of a new hotel also in Abu
Dhabi. Upon the opening of this hotel, the Middle East will become the
second region in the world to have Starwood’s complete portfolio of nine brands
represented – each of which is backed by the power of Starwood Preferred
Guest®.
About Starwood Hotels & Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with more than 960 properties in approximately
97 countries and 145,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched AloftSM, and
ElementSM. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high quality
vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.