New York, NY – January 25, 2012 – The Luxury Collection Hotels &
Resorts, part of Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT),
today premieres an original short film produced by the brand’s newest Global
Explorer Waris Ahluwalia, offering a glimpse into the hidden treasures of some
of America’s favorite destinations. Directed by Luca Guadagnino and starring
Agyness Deyn, HERE aims to inspire global travelers to explore and discover
locales in a unique and authentic way. The film was shot at three of The Luxury
Collection’s most iconic properties across the United States – The Equinox
Resort & Spa in Vermont, The Phoenician Resort & Spa in Arizona and The
Royal Hawaiian Resort in Hawaii – and will live on the brand’s website at www.luxurycollection.com/thefilmHERE
“The Luxury Collection has always offered a gateway to the world’s most coveted destinations, and we sought to showcase the distinctive character and indigenous charms of the brand’s diverse portfolio in this original film,” said Paul James, Global Brand Leader, St. Regis and The Luxury Collection Hotels & Resorts. “We are thrilled to premiere HERE with extremely talented filmmakers who share our insatiable appetite to travel, explore and discover,” said Carlos Becil, Vice President Brand Management, North America.
As an impassioned traveler and Global Explorer, Waris conceived the project with Luca Guadagnino, Sandro Kopp and Tilda Swinton. Agyness Deyn was cast as the muse, styled by costume designer Heidi Bivens, embarking on a romantic and often mysterious coast to coast journey across the American landscape. The brand’s mantra, “Life is a Collection of Experiences. Let Us Be Your Guide,” led the creative direction of the film, which captures The British School of Falconry at The Equinox, the Mother of Pearl pool at The Phoenician and the Royal Beach Tower at The Royal Hawaiian.
“I am honored to work with dear friends to create such a profoundly beautiful film that highlights the American landscape and the unique indigenous experiences we seek as travelers,” says Waris. “The American continent offers great diversity, great beauty and great adventure - the film captures this spirit through The Luxury Collection’s exceptional destinations.”
HERE was produced by Waris Ahluwalia and Lucy Cooper through New York production house, ALLDAYEVERYDAY. Jason Schwartzman of Coconut Records and Woody Jackson created the original score.
HERE premiered at an exclusive screening in New York on Tuesday, January 24 and now lives on the brand’s website www.luxurycollection.com/thefilmHERE. Additionally, Starwood Preferred Guest (SPG) Moments program allowed SPG members to bid on for direct access to a private screening of HERE and a stay at The Chatwal, a Luxury Collection Hotel, New York. Please visit www.spg.com/moments for more information. Join the conversation on twitter at #HEREbyLC.
About The Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel’s distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit www.luxurycollection.com
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,071 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.