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About Us

Our Brands

A community of brands, we hope to unite guests with positive, memorable experiences. One way we do this is through great service. Another is by offering guests experiences as different as the locations they’re in. Learn how each of our brands is unique – their philosophies, how they delight guests, how guests feel when there – by clicking on their logos.


A vision of W Hotels, Aloft Hotels is  a modern, fresh & fun destination featuring loft-inspired guestrooms, an always happening w xyzSM bar scene, fast + free WiFi throughout, 24/7 re:fuel by AloftSM gourmet bites, re:chargeSM gym, reviving splash pool and more. With 50+ hotels now open all around the globe, Aloft can be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between.

Style at a steal.  Learn more at