Sheraton Diana Majestic, Milan, Italy

We're always updating, adapting and changing with the times, but at our core we remain true to the values that began our journey many years ago.


Since its first hotel in 1937, Sheraton Hotels & Resorts has been a transformative figure in the world of travel. Innovative programming, worldwide destinations and a commitment to our guests has enabled us to remain at the forefront of the industry for over 70 years. We’re always updating, adapting and changing with the times, but at our core we remain true to the values that began our journey many years ago.

  • 1937

    Sheraton founders Ernest Henderson and Robert Moore acquire their first hotel in Springfield, Massachusetts. Within two years, they purchase three hotels in Boston and expand holdings to include properties from Maine to Florida.

  • 1947

    Sheraton Corporation of America becomes the first hotel chain to be listed on the New York Stock Exchange.

  • 1949

    With the purchase of two Canadian hotel chains Sheraton expands internationally and grows rapidly around the world.

  • 1958

    The company launches “Reservatron,” the industry's first automatic electronic reservations system.

  • 1961

    The first Sheraton hotel in the Middle East debuts with the opening of the Tel Aviv Sheraton in Israel.

  • 1963

    The Macuto Sheraton Hotel opens in Venezuela, the first Sheraton hotel in Latin America.

  • 1965

    Sheraton opens the doors to its 100th hotel - The Sheraton Boston.

  • 1970

    The company is the first hotel chain with a toll-free 800-number for direct guest access (1-800-325-3535), still in use today.

  • 1985

    Sheraton becomes the first international hotel chain to operate a hotel in the People's Republic of China.

  • 1998

    Starwood® Hotels & Resorts Worldwide, Inc. acquires Sheraton.

  • 2002

    Sheraton elevates the guest experience with the introduction of the Sweet Sleeper™ Bed, which is uniquely designed to eliminate pressure points and increase circulation.

  • 2006

    Sheraton partners with Microsoft® to create The Link@Sheraton. An entirely new concept, Sheraton becomes the first in the industry to re-position the hotel lobby as a hub of connectivity, allowing guests to work, relax, socialize or grab a snack.

  • 2008

    Sheraton re-imagines the "hotel gym experience," adopting an all-encompassing fitness program, which includes everything from fully equipped, top-of-the-line fitness centers to healthy dining options, Sheraton Fitness is designed to keep guests at their peak at all times.

  • 2012

    Grand opening of the Sheraton Macao Hotel: featuring 3,896 guest rooms the Sheraton Macao is the largest hotel in the Starwood portfolio and the largest hotel to open worldwide in 2012.

  • 2013

    Sheraton Hotels & Resorts opens the Sheraton Shantou in China. The Sheraton Shantou marks the brands 100th hotel in Asia Pacific and solidifies its place as the largest global hotel brand in China.

  • 2015

    Sheraton boasts a portfolio of over 435 hotels and 88 resorts in more than 70 countries worldwide.