Actualités Sheraton
Sheraton Hotels Welcomes Guests to Silver Spring, Maryland
STAMFORD, Conn. – September 10, 2012 – Starwood Hotels & Resorts
Worldwide, Inc. (NYSE: HOT) today announced the opening of Sheraton Silver
Spring Hotel, just north of downtown Washington, D.C. The hotel is ideally
located at the heart of the bustling business and entertainment district in
Silver Spring, Maryland. Owned by Integrated Capital, the former Crowne Plaza
has undergone an extensive renovation and conversion project in excess of $5
million to bring up to Sheraton standards.
“We look forward to opening our first hotel in Silver Spring, Maryland, and
invite travelers to come experience the new look and feel of Sheraton in an
unbeatable location, just outside the nation’s capital,” said Hoyt Harper,
Global Brand Leader, Sheraton Hotels & Resorts. “The Sheraton Silver Spring
Hotel will feature all the latest signature Sheraton brand offerings, designed
to create community and help guests make connections.”
“The heart of the all-new lobby is the Link@Sheraton® experienced
with Microsoft®– a social hub where connections, whether
face-to-face or webcam-to-webcam take place,” said Daniel Kurz, partner of
Integrated Capital.
All 229 refurbished guest rooms feature an oversized work desk, an ergonomic
chair, high-speed Internet, LCD flat panel television, and the all-white
Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award®
criteria. The property also features a brand-new Club floor lounge.
Sheraton Silver Spring Hotel offers nearly 16,000 square feet of flexible
meeting space with all the latest in meetings technology. Additional amenities
include a full-service restaurant and lounge, outdoor pool, and fully equipped
fitness facility featuring the brand’s revolutionary new health and fitness
program, Sheraton Fitness programmed by Core Performance™, designed exclusively
for Sheraton guests through its partner Core Performance. By year-end
2012, the hotel will feature a Starbucks® Coffeehouse, which will
also open onto Georgia Avenue and service the nearby business community as
well.
Just three blocks from Silver Spring Metro Station, The Sheraton Silver Spring
Hotel is ideally located to explore all the leading Washington, D.C.
attractions including the White House, the Capitol, the Washington Monument,
and the Smithsonian Museums. Guests are walking distance from Silver
Spring’s revitalized downtown and close to key demand generators, including the
headquarters of Discovery Communications, the National Institutes of Health and
the Food and Drug Administration. The hotel is also close to the campuses of
the University of Maryland - College Park and Howard University.
“We are delighted to raise the Sheraton flag at our hotel, where we offer all
of the Sheraton brand’s recently improved amenities and services,” said
Managing Partner of Integrated Capital, Kenneth Fearn. “Another benefit of
joining Starwood is the ability to connect with travelers via the award-winning
Starwood Preferred Guest program.”
Starwood has spent the last few years renovating and rebuilding one of the
hotel industry’s most iconic brands and Sheraton now stands stronger than ever
with the strongest portfolio in its history. The brand is gaining market
share, RevPAR continues to rise, guest satisfaction scores are the highest in
the brand’s history and likelihood to return, likelihood to recommend and
meeting planner and associate engagement scores are also at all-time highs -
signaling that guests are taking notice and rediscovering the new
Sheraton.
About Integrated Capital
A minority-owned, hotel-focused private real estate firm, Integrated Capital
was founded in 2004 and has completed approximately $400 million in hospitality
transactions. Based in Los Angeles, the firm has acquired 12 hotel
properties throughout the United States and invested approximately $400 million
in hospitality assets. Prior to forming Integrated Capital, the
principals directed more than $1 billion of hospitality acquisitions and
development. Collectively, Integrated Capital principals boast more than 50
years of real estate experience, including investment, development and
operations in hospitality, particularly mid-scale through luxury full-service
and extended stay hotels and resorts affiliated with brands, throughout North
America while maintaining a commitment to diversity within the firm and
operating investments.
About Crescent Hotels & Resorts
Headquartered in Fairfax, Va., outside of Washington, D.C., Crescent Hotels
& Resorts owns, manages and co-invests in hotel real estate, and is an
independent, third-party operator of hotels, and resorts. The company currently
owns or operates approximately 64 hotels and resorts, aggregating 13,000+ guest
rooms in 21 states, the U.S., Virgin Islands, and Canada. The company’s
portfolio encompasses properties in the luxury, resort, upper upscale
full-service, boutique, convention and premium select-service segments under
the premier hotel brands of Marriott, Hilton, Starwood, Hyatt,
InterContinental, Radisson, Preferred, and Wyndham, as well as legendary
independent hotels and resorts. Additional information about Crescent Hotels
& Resorts may be found on the company’s Web site www.chrco.com
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries
around the world and recently completed a $6 billion global revitalization and
is now in the midst of a $6 billion global expansion over the next three years.
Sheraton is owned by and is the largest and most global brand of Starwood
Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure
companies in the world with 1,112 properties in nearly 100 countries and
154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and ElementSM. The Company boasts one
of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG),
allowing members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood also owns Starwood Vacation
Ownership, Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.starwoodhotels.com.
(Note: This press release contains
forward-looking statements within the meaning of federal securities
regulations. Forward-looking statements are not guarantees of future
performance or events and involve risks and uncertainties and other factors
that may cause actual results or events to differ materially from those
anticipated at the time the forward-looking statements are made. These risks
and uncertainties are presented in detail in our filings with the Securities
and Exchange Commission. Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable assumptions, we can give
no assurance that our expectations will be attained or that results and events
will not materially differ. We undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new information,
future events or otherwise.)
Date de publication de l’article : 09/10/2012
