Sheraton Hotels Gives Starwood Preferred Guest Members Another Reason to Rediscover Sheraton Club
STAMFORD, Conn. – February 21, 2013 – Sheraton Hotels & Resorts
is inviting Starwood Preferred Guest® (SPG) members to experience
one of its most popular signature amenities with an exclusive new offer.
Starting today, Starwood Preferred Guest members can earn 1,000 bonus
Starpoints® on every eligible Sheraton Club stay from February 21
through May 31, 2013. Guests can now enjoy the Sheraton Club experience
seven days a week with access to unbeatable views, outstanding service and
complimentary items like breakfast, all-day snacks, beverages and more.
Business and leisure travelers are reaping the rewards after Sheraton Hotels and its owners invested $120 million to upgrade its 120 club lounges worldwideincluding flagship properties such as Sheraton Waikiki, Sheraton Denver, Sheraton Centre Toronto, Sheraton Hong Kong, Sheraton Boston, Sheraton Buenos Aires and Sheraton Edinburgh. In addition,Sheraton Club lounges brand-wide are now open seven days a week in response to increased demand from premium corporate and leisure guests.
“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We invested more than $100 million to significantly enhance Sheraton Club around the world in order to deliver a superior lounge experience for our guests, “said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “We wanted to introduce an exclusive offer for our Starwood Preferred Guest members so they can experience firsthand the benefits of Sheraton Club.”
Sheraton Club is consistently rated as one of the top two benefits of staying at Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings. SPG Platinum members have automatic access to Sheraton Club as part of their benefits on all eligible stays and 50% of Sheraton loyalists like the option of paying a premium for the Sheraton Club experience. Sheraton boasts a greater percentage of hotels with club lounges than its rivals and all its club lounges are open seven days a week, with the majority offering spectacular views in addition to amenities like complimentary breakfast, afternoon hors d’oeuvres, beverage service, work stations, flat-screen television, Wi-Fi, a selection of daily newspapers and more.
The Sheraton Club special offer is valid at more than 350 participating Sheraton hotels and resorts around the world. Please visit sheraton.com/club to book or for more information.
Starwood recently announced new benefits that make its award winning SPG loyalty program the richest elite program in the industry. With the new SPG enhancements, the more members stay, the richer the rewards including first-of-its-kind benefits such as 24-hour check-in, the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades, free breakfast, and more. With the addition of Crossover Rewards™, SPG members receive Starpoints in addition to miles earned for flying Delta, and SPG elites receive reciprocal Delta elite benefits including priority check-in, priority boarding and one free checked bag. Members can learn more and register beginning on March 1 at SPG.com/crossoverrewards.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.